Social Media Increasingly Important for B-to-B Marketers: Study
B-to-b marketers have traditionally used a steady diet of white papers and nurturing initiatives to form relationships with prospects. But a new study by IDG...
Tagged: Foursquare
LinkedIn’s Bot Problems; The Year Of Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Bots Link-In Bots don’t just haunt display advertising, they’re creating problems for social...
Adobe Q4: Cites Strength In Marketing Cloud Suite
Adobe Systems attributed $316 million of revenue in Q4 to its six-product suite, Adobe Marketing Cloud, a 38% year-over-year increase. Adobe Marketing Cloud, which includes...
Four Seasons Builds Social Properties Around Its Global Brand
When Pinterest debuted “Place Pins” in late November to a select group of beta brands, luxury hotel company Four Seasons Hotels and Resorts was among...
Google, Zappos, Uber And Foursquare: How Consumer Data Drives Better Customer Experiences
Google, Zappos Labs, Foursquare and taxi-hailing app Uber talked about the trade-off of consumer data in exchange for better customer experiences during PSFK’s Future of...
A mobile success from the beginning, Twitter adds new “Social TV” ads
Twitter is certainly one of the hottest topics in the past week, having just completed a very successful IPO that valued the company at almost...
Who Really Sent This Racist Home Depot Tweet?
Here’s a lesson from social media 101: Don’t tweet racist stuff. Don’t tweet stuff that might even conceivably be construed as possibly even a little...
The Bizarre World of Fashion Brands on Instagram
One would think that fashion brands, with tons of beautiful photograhs in their catalogs, would be naturally adept at Instagram. One would be wrong. It...
AdParlor, Adknowledge’s Facebook Ad Tool, Makes Its Way To Twitter
Up to now, performance marketer Adknowledge’s AdParlor platform has served agencies and advertisers solely on Facebook, but it will now extend its work as the...
Why Twitter’s Reach Is Bigger Than You Think
A lot has been said lately about Twitter’s reach in terms of its monthly active users, but its ability to collect data through plugins like...
VCs Talk Location-Based Services And Why It’s Hard To Invest In Hyperlocal Startups
Location-based startups that allow advertisers to personalize their offers and provide other customized services are quickly becoming a highly lucrative space. Google recently bought Waze,...
BMO’s Salmon On ‘Social TV,’ The IPO Market And More
Dan Salmon is an equity research analyst at BMO Capital Markets and covers advertising and marketing services. He recently released a new research report on...
Twitter Seeks $1.4 Billion in Biggest Web IPO Since Facebook
Twitter is seeking as much as $1.4 billion in the largest Internet initial public offering since Facebook, betting it can convince investors of its ability...
Infographic: Social Shares Spark More Shopping
Is social media the ultimate catalyst for online and mobile shopping? “Shares on social media create shoppers,” reads a new report from MediaBistro. “But not...
BBC Global News, Latest Twitter Partner, Starts Series of Original In-Tweet Video Reports
BBC Global News has struck a deal to serve sponsored video clips inside paid tweets via Twitter’s growing Amplify program, according to the companies. BBC.com...
A Survival Plan for Blackberry
There’ll be business school cases written about the rise and fall of BlackBerry, not to mention its latest feat of losing almost a billion dollars...
