Snapchat May Buy Ad Tech; Foursquare Takes $45M In A Down Round
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Kicking Tires Snapchat is suddenly sweet on ad tech, so much so...
Tagged: Foursquare
Best Practices: HP Partners with Influencers in Video Campaign
In an effort to drive brand engagement with millennials, HP has created a video series in which it collaborates with social influencers to demonstrate features...
Huffington Post Scales Back HuffPost Live
The Huffington Post is moving away from a focus on producing live-streaming video and concentrating more on creating videos specifically for social platforms. “The way...
AppNexus Announces Deals With Over 50 New Publishers
Following the launch of the full-stack AppNexus Publisher Suite, the company emerges as clear rival to Google’s publisher business New York – AppNexus, the world’s leading...
Award-winning Malaysian team out to pursue social good
A Malaysian team won MasterCard’s Masters of Code global hackathon by building a software platform to manage the salaries of foreign domestic workers, but that’s...
Making online news more social, and emotive
Philippines social news network Rappler has expanded to Indonesia, intent on creating a ripple effect on journalism and the community. Via DNA
Dick Van Dyke and Target’s Bullseye to Promote ‘Mary Poppins’
ABC and Target are pulling a bit of marketing magic out of their magical carpet bag when the brands broadcast “Mary Poppins” as part of...
See the First 360-Degree Video Ads on Facebook
“360-degree marketing” has been an industry buzzword for years, but what about 360-degree advertising? Facebook is starting to test 360-degree video ads with a handful...
Facebook Sales Top Estimates, Fueled by Mobile Advertising
Facebook notched another quarter of revenue that beat estimates after stepping up its mobile-advertising efforts. The company running the world’s biggest social network reported third-quarter...
Facebook promises to kill those annoying Candy Crush notifications
Now that Facebook has finally created a “dislike button,” it’s moving on to more pressing issues. Like Candy Crush Saga invitations. The ubiquitous notifications from your...
Gilt Groupe Gets More Social Insight With Brand Networks’ Enhancements
AdExchanger | Online shopping site Gilt Groupe has social on the mind, searching for ways to grab prospects off Facebook, Twitter, Instagram, Pinterest and even...
MeetMe Completes Launch of Native Chat Ads and Video Interstitials
Combined Units Expected to Drive More Than $1 Million in Q4 Revenue NEW HOPE, Pa. – MeetMe, Inc. (NASDAQ: MEET), a public market leader for...
Facebook’s Oculus Taps Netflix, ‘X-Men’ to Bring VR Mainstream
Virtual reality won’t just be another technology for hard-core nerds, if Mark Zuckerberg gets his way. Facebook’s Oculus will sell movies, video games and streaming...
Payment Firm Stripe Launches Product to Help Retailers Sell Better on Mobile
Payment company Stripe is hoping to take mobile and social commerce to the next level — and make it a little bit easier. At an...
Socialbakers Nabs Criteo Exec Robert Lang As Its New CEO
AdExchanger | Prague-based Socialbakers added Robert Lang as its new CEO on Wednesday. The social media metrics firm described Lang as a key Criteo executive...
Brands use #FirstDayofSchool on Twitter to celebrate the dreaded day
It’s not only the first day of school for students, but apparently for brands too. Companies wasted no time attaching themselves to #firstdayofschool, an unofficial...
