Evernote rolls out chat feature to level with messengers
The digital workspace platform Evernote has announced the launch of its chat and presentation mode features to its users. The new feature earned its first...
Tagged: flash
Accenture Interactive acquires Reactive to up digital capabilities
Accenture has entered into an agreement to acquire Reactive Media Pty Ltd, one of Australia’s largest independent and multi-award winning digital agencies. Reactive specializes in...
FB gifts marketers mobile app ads options this holiday season
With holiday season round the corner, California-based social networking giant Facebook has launched mobile app ads option. “With the holiday season now on us, mobile...
How mobile & social are changing the game for creative professionals in APAC
Mobile and social media have proved to be platforms that consumers are spending significant time on but marketers are still decoding the right approach to...
ExchangeWire to Review 2014 at this Week’s TraderTalk TV Live!
ExchangeWire this week will round-off a monumental year in ad tech, with a special recording of its TraderTalk TV series in front of a LIVE...
Gaming leads in-app monetisation: InMobi
Marketers and agencies are still working decoding the right marketing strategies for mobile and in the process, allowing for the mobile marketing ecosystem to attract...
Pavilia Hill, NWD, Innity partner for ‘audience-driven’ mktg push
As Hong Kong’s residential property market sees the emergence of different kinds of offers, The Pavilia Hill project was looking for something distinct to make...
Pavilia Hill, Innity partner for ‘audience-driven’ mktg push
As Hong Kong’s residential property market sees the emergence of different kinds of offers, The Pavilia Hill, a New World Development (NWD), project was looking for...
Trending in India: The Great Indian ‘Chamcha’
As the week coursed by, one of the most hilarious advertising campaigns that was trending in India this week was from the national daily, The...
’2013 and 2014 Was A Period Of Transition, 2015 Will Be A Different Story’
Established in France during the mid-90s, HiMedia Group can lay claim to being one of the leading lights in the European ad tech scene, and...
’2013 & 2014 Was a Period of Transition, 2015 Will Be a Different Story’
Established in France during the mid-90s, HiMedia Group can lay claim to being one of the leading lights in the European ad tech scene, and...
Mobile transcending the on-screen & real-world experiences divide
In the connected world we live in today, consumers are constantly seeking value in their daily interactions with people, brands and experiences. Be it via...
Reaching The Omni-Channel Consumer
Consumers are watching more video content than ever before, but the problem for advertisers eager to get in from of these eyeballs is that this...
Why Mobile Video Advertising is VAST-ly Below Its Potential
Stephen Upstone, LoopMe Media, CEO, discuses potential methods to stimulate the mobile video advertising sector, and calls for a more widespread adoption of technology standards. ...
Understanding The Value Of Industry Bodies – A Perspective From Asia
Wendy Hogan, ExchangeWire APAC contributing editor, and IAB Singapore, chairperson emeritus, outlines efforts in the region to help advance the digital advertising sector there under...
No names please: Hilton’s discrete approach to data-driven marketing
All hotel guests expect a certain level of discretion, but they’ve also grown accustomed to a certain level of personalized service. And that service is...
