Nestle: ‘I Want to Spend More… But Robots Don’t Buy Kit Kats’
Advertisers are willing to pay enhanced prices for ad inventory bought using programmatic technology, but ad tech partners need to provide 100% transparency, and media...
Tagged: flash
Is Apple Watch the bridge we’ve been waiting for?
The Apple Watch will create new ways for brands to connect with consumers on the go Why? Because the Apple Watch is a new medium...
Storytelling in high-growth markets
A good story can break through geographic, linguistic, technological and even cultural boundaries. And thanks to the rapid adoption of mobile phones in high-growth countries,...
‘DMP Investment Should be Strategic, Not a Knee-Jerk Reaction’
With a third of marketers planning to increase investment in DMPs in 2015, Zuzanna Gierlinska, director, strategic agencies & accounts, Oracle Marketing Cloud, EMEA, calls...
Marketers, get ready for your promotion
We are on the edge of a golden age for marketing. Those employed in the profession are likely to have more influence than ever before...
Why old-school newsletter publisher SmartBrief is giving content a try
While publishers are discovering the old-school allure of the email newsletter, a longtime user of the form, SmartBrief, finds itself facing more competition than ever....
AKQA appoints Eric Cruz as Executive Creative Director, Shanghai
AKQA has appointed Eric Cruz as its Executive Creative Director in Shanghai. Mr Cruz will look after the growing Shanghai Creative team and their work...
Ad Tech Industry Losing Sight of the Consumer, Needs Disclosure
The ad tech industry has become increasingly fragmented and has lost its focus of consumers over its failure to execute a cohesive user experience. It...
Google Play ‘Supercharges’ Games with New Data, Ad Features at MWC 2015
Google knows gaming is big business. In fact, according to a recent blog post at the Google developer website, the company notes that “of the...
Facebook Fame Pays, But Who’s Buying?
Maja Martin, DMG, director of marketing, discusses what Facebook’s influencers’ patent means for marketers. I suspect we all have a select group of friends that...
Ogilvy creates optical illusion to sell Smart Car in Hong Kong
The nimble, Smart Fortwo, by Smart Car is the perfect car for navigating Hong Kong’s narrow and congested streets or so is what the brand...
Dentsu revisits ‘Indian mothers’; launches MAMA Lab
In the new age of advertising, the elusive youth TG continues to be an important part of the marketers’ growth strategy. As youth redefines conventional audience stereotypes, another segment – Indian...
Facebook is Eating Google’s Lunch
Declan Kennedy, StitcherAds, CEO, a Facebook Marketing Partner recounts his experiences as one of the first Facebook Marketing Partners to integrate Facebook Product Ads. The...
PubMatic adds native in its programmatic mix for publishers
PubMatic has introduced programmatic native advertising as part of its One Platform for publishers. The company claims that solution advances the native advertising market by...
Will 2015 be a Breakthrough Year for Ad Tech at Mobile World Congress?
Mobile World Congress has arrived, with the mobile industry’s biggest names all headed off to Barcelona. The event is still largely the domain of ‘legacy’...
ExchangeWire European Weekly Round Up
ExchangeWire rounds up some of the goings on in the world of ad tech during the last seven days, and in this week’s edition: Rubicon...
