Mobile Creative Takes A Village
AdExchanger | Best practice No. 1: A tiny burger on a tiny screen isn’t going to convince anyone of anything. When Opera House, the creative...
Tagged: flash
Google Gets Publishers to Obtain EU Visitors’ Consent; InMobi Partners Samsung For Display
In this week’s ExchangeWire European Weekly Roundup: Google reacts to EU cookie ruling; InMobi partners with Samsung; According to the Eyeota Index audience data spend...
81 entries in the race for Socialathon 2015
A total of 81 entries from 18 agencies and marketing clients across the various genres of social media marketing have secured a place in the...
Instagram Mobile Ads to Snap Up $595m Revenue; APAC Brands Must Meet Customers on Mobile
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Instagram mobile...
ATS London, Europe’s Mega Ad Tech Week & The ‘Ad Tech Legend’ of the Year
Europe’s mega ad tech/digital advertising/digital media week is nearly upon us – when senior level agency, marketer and tech execs descend on Cologne with big volume...
5 tips to get Facebook video ads right
About 73 per cent of video ads on Facebook had a significant lift in ad recall in the 300 campaigns measured by Nielsen. The average...
What FB’s Shopping function means for the industry?
If a business is looking to expand to social commerce or simply sell more product, Facebook Shopping may be a match and it’s worth testing...
Rohit Ohri to join FCB Ulka as Chairman & CEO
After resigning from Dentsu APAC, Rohit Ohri is joining FCB Ulka as group chairman and CEO, effective January 2016, as he confirmed to Digital Market...
Virat Tandon named CEO of Mullen Lintas; Shriram Iyer is NCD
Following the recent announcement regarding the launch of the new creative agency Mullen Lintas, with Amer Jaleel as Chairman and CCO, Mullen Lowe Lintas Group...
HP entry storage flash makeover aims to gives existing SMBs, startups competitive edge
HP targets SMB’s and startups with its entry storage flash that will help them power their business growth while having confidence in their IT infrastructure....
Why partnerships matter for Facebook
When Facebook first announced its agenda of over a 100 meetings at this year’s Cannes Lions International Festival of Creativity, one only wondered what the...
Fiat Chrysler Recalls 1.4 Million Cars After Jeep Is Hacked
DETROIT — Fiat Chrysler will recall 1.4 million vehicles to close the software loophole that allowed hackers to remotely take control of a 2014 Jeep...
Introducing the Class of 2015
The rise of programmatic ad trading and the entry of generation Z to the workforce has resulted in new approaches to talent acquisition and retention....
Ad Tech Companies Pushing EU to Investigate Google Dominance; Nikkei Buys FT for $1.3bn
In this week’s ExchangeWire European Weekly Roundup: ad tech companies push EU to investigate Google dominance; Nikkei buys FT for $1.2bn; ad tech is killing...
TBWA wins creative mandate for NTUC Enterprise and NTUC FairPrice
TBWA\Group Singapore has been appointed as the strategic branding and creative partner for both NTUC Enterprise Co-operative Limited (“NTUC Enterprise”) and NTUC FairPrice Co-Operative (“NTUC...
UK Ad Viewability Falls Below 50%; US Programmatic Spend Reaches Record $10.1bn
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
