Disney launches real-time weather ads for Inside Out
For the first time in Singapore, Disney, in partnership with m/six and Clear Channel, have executed a campaign where OOH creatives change in real-time based...
Tagged: flash
Twitter Opens Mobile Ads to All Advertisers
Last year, Twitter launched the Twitter Publisher Network to help advertisers connect with audiences both on Twitter and in thousands of mobile apps outside of...
Fyber Going Big in Mobile Ad Tech; IAB in Final Push to Transition Publishers From Flash to HTML5
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Fyber earmarks capital for expansion; WPP hauls...
Deciphering the Infinite Iterations of the Consumer Journey
The consumer journey is no longer a single pathway from awareness through consideration to conversion. In this piece, Ben Sidebottom, director, solution architecture, Visual IQ (pictured) discusses how...
Instagram offers vertical and wide-screen images, and these brands were on it
Instagram just launched a vertical video option that shows the format continues to take over the mobile viewing experience. Facebook’s photo-sharing app announced today that...
One ad ecosystem – helping us live the simple life
Life was simpler in the olden days. Roads weren’t as busy, jobs finished at five, you probably didn’t always lock the front door and people...
5 old fashioned mktg gimmicks to revamp your brand
The marketing gimmicks listed here are age-old but don’t seem to have lost their charm even today. The deal is to use them innovatively to...
Alcatel Flash Plus hits Malaysian market with Lazada tie-up
Alcatel Mobile Phones has launched the Alcatel Flash Plus in a tie-up with Lazada Malayusia, in a bid to re-introduce its brand presence and product...
MoPub native ads leave the niche; Google integrates Comscore measurement into DoubleClick
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: MoPub native ads leave the niche; Google...
Twitter launches new platform for advertisers
Following in the footsteps on Facebook, which recently expanded the its ad platform to include ads outside of Facebook, Twitter has now announced its Audience...
AQUA inspires Indonesia to ‘Be Water’
Y&R Group Indonesia has launched a major new brand campaign for AQUA, which shows everyday heroes’ acts of kindness inspiring others to be‘just like water’...
APAC Marketers Drowning in Data Whirlpool; BuzzFeed Inks Joint Venture With Yahoo Japan
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Marketers drowning...
Data storage wars between the old and the new
There is a struggle between traditional disk arrays and flash storage as organisations look to storing rapidly increasing volumes of data securely and cheaply –...
UK Publishers Remain Optimistic Following Positive Growth in 2015; Video Ad Popularity Throughout the Day by Device
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
New digital ad formats have become ubiquitous: Study
New ad formats on digital such as video, interstitials and native have become ubiquitous, a MoPub Twitter report highlighted. While banner ads continue to dominate...
Mirum SG wins Crabtree & Evelyn’s social media biz
Mirum Social, the social media arm of Mirum Singapore, has won social duties for Crabtree & Evelyn. Mirum Social will manage Crabtree & Evelyn’s social...
