FLXone Acquired by Teradata; JICWEBS Tackles Ad Fraud
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: FLXone acquisition powers Teradata’s Integrated Marketing Cloud;...
Tagged: flash
How Wunderman helped Microsoft’s artistic side bloom
Wunderman International Japan joined forces with teamLab, a digital artist group, to use Windows products in the creation of a signature, mind-bending piece of art....
Marketers losing out on ‘in-stream & rich media’ combo punch
Brand marketers are not taking full advantage of the opportunity to execute more integrated digital video marketing campaigns, according to the latest edition of the...
xAd & Rubicon Roundtable Demands All Parties Unite to Transform Programmatic Advertising Through Data Accuracy & Transparency
This Tuesday, our very own Rebecca Muir, chaired the Programmatic Roundtable hosted by xAd, the global location marketplace, in partnership with online advertising firm, Rubicon....
A German View of Programmatic
Has Germany missed the boat when it comes to programmatic advertising – or is it actually a vast growth opportunity? Paco Panconcelli, MD Quantcast Deutschland...
Time’s ticking: Holding on to attention on video
Full engagement video experiences remain a hot topic as online video has now become the fastest growing digital advertising category worldwide, especially in Asia-Pacific. Globally,...
Bayer Searches For Shop To Handle Digital Creative and Media
Bayer is searching for a digital creative and media agency of record for its Bayer Consumer Care division. The consumer care group includes its flagship...
Nielsen Expands Digital Ad Ratings; Axel Springer Blocks Ad Blockers
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Axel Springer blocks ad blockers; Nielsen Digital...
Is content marketing the new ecommerce strategy?
Living in an era where content and native are the buzzwords and ecommerce is evolving by the second, it sure makes for exciting careers for...
Mobile Programmatic Display Ad Spending to Surpass Desktop This Year: eMarketer
Next year is predicted to be the one when overall mobile ad spending will surpass that of desktop ad spending, but now it seems something...
Branded-content growing pains: The Onion goes ‘back to basics,’ restructures Onion Labs
Being funny is serious business. The Onion has come a long way from its roots as a traditional publishing company. In recent years, it has...
Alibaba opens second data center in Silicon Valley
AliCloud, Alibaba Group’s cloud computing arm, has launched its second data center based in Silicon Valley in the United States, addressing increasing demand for affordable...
Inside IGN and Coke’s new ‘SportsCenter’ for eSports
ESports is a booming industry — big enough to warrant its own “SportsCenter”-style news show, according to IGN and Coca-Cola. The two companies are partnering...
TubeMogul rolls out Nielsen Digital Ad Ratings in SE Asia & Japan
TubeMogul, an enterprise software platform for brand advertising, has integrated Nielsen’s Digital Ad Ratings desktop measurement tool into its platform and will provide it to...
Programmatic Creative Platform PaperG Snags $5 Million In Series B
AdExchanger | In the oft-cited litany of “right message, right person, right time,” the creative is often given short shrift. “Programmatic gives advertisers the ability...
Conversant Debuts Personalized Video, Enhanced By Epsilon Data
AdExchanger | After hinting it would bring more video inventory to market, Conversant acted on that promise Tuesday with the launch of a Personalized Video...
