OMD Brisbane bags Volvo Group Australia
OMD has been appointed as the media agency to the Volvo Group Australia business consisting of Mack, UD, and Volvo Truck brands. The news follows an...
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Turner Broadcasting: We’re A Marketing Services Company, Not Just A TV Media Brand
AdExchanger | Turner Broadcasting sees a future where data and creative coexist more fluidly for TV advertisers. The company’s ad boss made a bold prediction...
REA Group completes acquisition of iProperty Group
REA Group Limited, a multinational digital media business specialising in property, has successfully completed the acquisition of Asia’s owner and operator of property websites, the iProperty Group....
Stroller brand Easywalker appoints SuperHeroes for global comms
Following a successful pitch, the international stroller and buggy brand Easywalker appoints SuperHeroes Amsterdam/NYC as their new communication agency. At the moment, the Easywalker strollers...
Marketers Not Keeping Up In Mobile Race
We are well past the tipping point of traffic from mobile devices overtaking that of desktop. But are brands embracing this shift and are media agencies...
McCann Worldwide boosts team in Japan; names co-chairs & President
McCann Worldgroup has named Hiroshi Namiki, Representative Director and Chairman of Momentum Japan, and Yasuyuki Katagi, Representative Director President & CEO of McCann Worldgroup Japan...
Rod Farmer promoted to Strategic Design Director, APAC at Isobar
Isobar has promoted Rod Farmer to the newly created role of Strategic Design Director, Asia Pacific. He will join the regional Isobar leadership team, and...
OMD tops Gunn Report; Coca-Cola leads advertiser list
OMD topped the Gunn Report for Media, the global evaluation of media creativity, innovation and effectiveness, for 2015. The report summarises the overall media performance in...
Google Realigns Advertiser Products Under DoubleClick Vet Brad Bender
AdExchanger | Google is realigning its advertiser product management team by consolidating its buy-side products under a single product leader, AdExchanger has learned. Eight-year Google...
Atmospheric Marketing: Bringing a Classic Marketing Tactic Into the Digital Era
Every day, a staggering 5.5 million new ‘things’ are connected to the internet – each adding to the ever-expanding sea of consumer data. How are...
USD$1bn Revenue for Criteo; Bowman to Head Intelligent Optimisations
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Criteo crosses USD$1bn (£690m) threshold in revenue;...
#mavericksindigital: Is IBM a new threat for digital agencies?
To most of us when we think of IBM we tend to associate themes like mainframes, storage, security and infrastructure among others. Not really the...
Who won the #Mediapalooza in 2015?
Times were definitely a-changin’ in 2015 with marketers reviewing their accounts with agencies to make sure they had the best fit. The account review wave was...
Brands rejoice: Instagram to begin showing the number of views a video gets
View counts are coming to Instagram videos for everyday users and advertisers. Video counts are a fixture on Facebook, and today the sister app is...
Facebook now automatically adds captions to silent video ads
People now watch 100 million hours of video on Facebook every day. However, it is still a challenge for marketers and Facebook that 80 per...
A Tale Of Two Natives: How Publishers Approach Sponsored Content And Programmatic Native
AdExchanger | In an age of banner blindness, nearly every publisher has added a sponsored content offering. Meanwhile, programmatic native is replacing banners and boxes....
