Immersv Launches Mobile Virtual Reality Ad Platform
This week, Immersv announced the public launch of its mobile Virtual Reality advertising platform. The platform, which has been in private beta since last December,...
Tagged: flash
Publicis Media Reshuffled; PubMatic UK Appoints Paul Gubbins
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis Media reveals new structure; New country...
How mobile developers can conquer overcrowded app stores
by Pat McCarthy, SVP, Marketing, AppNexus As of early 2016, approximately 1.6 million apps are ready for download on Google Play. Meanwhile, on a neighboring...
Is crowdsourcing creativity driving agency transformation?
Crowdsourcing is certainly no longer a buzzword. This year marks a decade since the term, first coined by Wired Magazine’s contributing editor Jeff Howe, started...
Wildlife Reserve & POSSIBLE partner to combat illegal wildlife trafficking
The illegal wildlife trade is one of the greatest threats facing the planet. With increasing demand for luxury products such as ivory and other animal...
Beyond demographic data, a wealth of insights hides in travel intent
When marketers seek to understand and predict consumer behaviour, they often turn to demographic data, and with good reason. Understanding a consumer’s age, income, location,...
Mindshare Blends Dynamic Video With Data-Informed Creative For Mazda
AdExchanger | Campaign briefs are increasingly filled with demands for advanced creative versioning, forcing agencies into closer collaboration with ad tech providers. It’s one of...
Google’s algorithm updates galore, and how it impacted websties
These days, answer to all our problems lie in search engine. A user feeds a problem into the search engine and voila! the search engine...
Survey Shows Explosion in Usage of Ad Blockers
Retale, a location-based mobile platform, announced this week the results of a commissioned study examining ad blocker adoption on PC and mobile devices. 500 adults...
Why Marketers Need to Be More NASA
As data volumes have increased exponentially in recent years, the ability to sift through and identify the important insights has become an increasingly sought-after skillset....
12 intriguing digital marketing stats from the past week
What a woman. *Wipes away tear* This week we’ve goldfish, the gradual global domination of the internet, yet more ad blocking woes, customer experience, basket...
Ask the expert: Is there any way in which print buying can also be automated?
With the collection of audience data, programmatic buying for traditional offline media has been in progress in markets such as US, Singapore, and China. In...
NZ campaign dangles a ‘happy ending’ to promote sober driving
Despite decades of anti drink-driving advertising, young drivers in Auckland still often drive after a drink or two – so Auckland Transport decided to shift...
ZALORA helps men to find the right gift with new campaign
Research has shown that 86 per cent of men tends to give women the wrong gift in the month of love (February). In order to...
The Pandora’s box of tools for content creation
Entering the world of modern-day online marketing that is content-led feels like how you felt the first time you went skydiving. You don’t know what...
Challenger asks Australians, ‘What’s your lifestyle expectancy?’
ASX-listed investment management firm, Challenger Limited, launches its first creative campaign via J. Walter Thompson Sydney since the agency’s appointment in 2015. The campaign focusses...
