The ability to have a holistic view of the mobile marketplace offers up countless opportunities and challenges. ExchangeWire speak with Keith Winter (pictured below), COO,...
This week in the Latin American Roundup: news about the acquisition of Brazilian-based mobile company Mobils by Glipsa, consolidating the company’s strategy in emerging markets;...
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook Audience Network Sells Video Ads; Twitter...
With the launch of advertising on Instagram, creativity has become even more important for campaigns on social media. In the run up to the fifth year of...
At the annual Google I/O conference, the company launched a new unified app platform and extended its Universal App Campaigns feature to iOS as well....
Indonesian online customer-to-customer (C2C) marketplace Bukalapak started a programmatic in-app display advertising campaigns with Sociamantic Labs in September 2015 to engage its app installers effectively. Background...
Designworks has made two key leadership appointments for its Wellington office. Vic Smith has been appointed Managing Director, with Helen Milner taking the role of Creative...
Campaign measurement using time-based metrics is becoming increasingly popular; but is it still largely misunderstood? ExchangeWire speak with Perry Papadopoulos (pictured below), VP of engineering and...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 17/05/2016
The benefits of using CRM in programmatic Programmatic advertising shows a particular banner or a video ad to a particular consumer. That’s essentially its power....
Can successful digital marketing strategies been borne out of the traditional 4 P’s marketing mix? Dominic Dunne (pictured below), managing director, Drawbridge UK tells ExchangeWire that,...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 13/05/2016
Harris Poll asked some 2,000 consumers across generations about their use of social and found that nearly three-quarters (74%) took issue with marketers targeting their...
App streaming versus HTML5. What’s the difference when it comes to effective mobile advertising? Well, the differences are plenty but to find out the benefits...
TBWA\Shanghai has developed a new integrated campaign for McDonald’s China to promote the arrival of the Angry Birds Burger Collection to restaurants across China, ahead...
This is a story from Glossy, Digiday Media’s new publication devoted to how technology is changing the fashion and luxury industries. If you want to know...
FCB Kuala Lumpur’s Managing Director Shaun Tay has been appointed CEO of the FCB Group in Malaysia responsible for both FCB and its boutique agency,...
Havas Worldwide Singapore has appointed David Tay as General Manager of the agency. In his new role, Mr Tay will lead and manage the group’s business portfolio...
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