LKQD Opens Flash-HTML5 Fusion Video Ad Technology to All Premium Publishers
Company Extends Ad Platform Offering with Hybrid Video Solution Foothill Ranch, CA – Likqid Media, Inc. has announced that LKQD FUSION technology is now available...
Tagged: flash
Don’t Target Consumers Out At Sea: A Guide to Successful Location Targeting
One of the most valuable tools advancements in tech have offered marketers is the ability to pinpoint consumers’ real-time locations via their mobile phones. Recent...
The Financial Times Decides to Get Creative With Ad-Blocker Blocking
The Financial Times is certainly not the first media company to test out approaches to combating the rise of ad-blocking technology, but its new approach...
Five Ways to Train the Next Generation of Programmatic Talent
Whether it’s a brand looking to build an in-house programmatic buying function, or a media agency enhancing and growing their existing team, there remains one...
Mobile is changing banking & there may be no turning back
For the longest time, the magnitude of a bank’s influence had been manifested in monumental skyscrapers lining up Wall Street and the Central Business Districts...
MasterCard’s Sam Ahmed’s to chair WFA CMOFORUM in Asia
MasterCard’s APAC CMO, Sam Ahmed, has been named as the first Chair of the World Federation of Advertisers’ CMOFORUM in Asia-Pacific. WFA CMOFORUM is an...
NetSeer Introduces In-Video Monetization Solution for Publishers to Drive Incremental Revenue & Enhance Audience Experience
Display Overlay Ad Unit Offers Quick Load Times with High Viewability, Relevancy and Brand Safety for Video Content Anywhere on the Internet SUNNYVALE, CA –...
UK Ad Viewability Lowest in 18 Months; Shine Hires James Collier; Time Inc Buys Collective
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad viewability hits its lowest level...
Marketing Clouds’ Data Models Make Them Slow: Q&A with Manuel Hinz, CEO, CrossEngage
Marketing clouds versus best-of-breed solutions – it’s a battle that rages on and there are certainly merits to both. ExchangeWire speak with Manuel Hinz (pictured...
European Online Ad Spend Overtakes TV; Industry Professionals Uninformed About Malware
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire....
Don’t call it retargeting: Why the name gets the tactic dead wrong
Written by Dom Satur, vp of sales engineering, Flashtalking. Let’s end the tyranny of the “RE” in retargeting. Those two letters suggest that retargeting occurs...
Collective Sells UK Ad Network To Time Inc.
AdExchanger | In spite of the upheaval from Brexit, Time Inc. acquired Collective’s UK ad network business for an undisclosed sum on Tuesday. Unlike Collective’s...
Don’t Be Afraid to Evolve Your Proposition: Q&A with Paul Coggins, CEO, Adludio
In a tough and competitive startup environment, European industry recognition, which applauds a company’s ability to innovate in an established ad-tech ecosystem, is surely a...
Mobile Really Does Work, but Problems Remain: Q&A with Jules Minvielle, CEO, Numbate
Back in April, ATS Paris offered up some food for thought about the French mobile advertising market, which was quite a talking point throughout the...
Warner Brothers Says Creative And Performance Need To Come Together
AdExchanger | Marketing a major motion picture is a complex affair for all stakeholders involved, including the studio’s internal teams, media agencies and relationships with...
Got creativity? ‘Cool’ will follow
How are digital, social and mobile changing people’s behaviours and expectations today? How will these changes impact marketing communications in 2016? And most importantly what...
