beyondblue, JWT give ‘Dadvice’
J. Walter Thompson Melbourne has partnered with beyondblue to launch Dadvice, a new behavioural change campaign, addressing the seldom talked about challenges of being a...
Tagged: flash
Best of the week: An inside look at what happened with Facebook’s Trending Topics
A week ago, Facebook laid off its entire Trending Topics team, which was responsible for curating and writing short descriptions for news stories that were...
Digital Lessons from this Year’s Summer Olympic Games
The Summer Olympics is one of the most anticipated sporting events for athletes and marketers alike. It captivates the attentions of over three billion viewers...
CarTrade’s full-funnel programmatic push pays off
As the online marketplace of certified used cars in India, CarTrade helps its users buy and sell new and used vehicles. One of the company’s...
MRM//Mccann appoints new leadership team in Beijing
MRM//McCann has made two senior appointments to further advance its Beijing operation, appointing Steven Hua and Richard Wang as General Manager and Creative Partner, respectively,...
Maxus appoints first ever global creative director
Maxus Global has appointed Jen Smith, currently Head of Strategy and Planning for Maxus UK, as its first ever Global Creative Director. Ms Smith will be...
What the Rio Olympics Can Teach US Marketers About Targeting Sports Fans
Today (30 August), Digilant released some new online behaviour analysis on US sports fans of the Rio Olympics. The research shows that not all Olympics...
Axa, Publicis launch integrated shield campaign in Singapore
AXA Singapore is the sixth and newest insurance provider for the Integrated Shield medical plans. These plans offer private health insurance coverage to Singaporeans on...
comScore to develop online measurement currency in Indonesia
comScore has been selected as the online audience measurement partner in Indonesia for two years from 2016 to 2018. The appointment, supported by the Indonesian...
Consumer Insight: An unending legacy in the digital world
The role of research has always been crucial in advertising. But the discussion needs to hinge on which part of the process research is indispensable,...
Best of the week: The Olympics show how media’s changed
The Olympics have come and gone. How many medals did you take home? If there was a meme Olympics, this might get the gold medal:...
Consolidation is Rampant in 2016 Marketing Technology Industry
While the years 2014 and 2015 were each once heralded as “the year of ad tech consolidation,” 2016 may easily blow away anything previously witnessed...
The Trade Desk Files for IPO; New Anti-Fraud Certification from JICWEBS
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk prepares for IPO; Anti-Fraud Certificate...
The Mobile Programmatic Rebirth of the Creative Agency
Much has been written about the impending death of the agency and the role programmatic will purportedly play in the killing. But, far from eliminating...
What are the benefits of a creative management platform (CMP)?
What’s the typical use case of a CMP? Creative management platforms help conquer today’s ad design and production challenges. Advertising keeps getting more fragmented. Campaigns...
Recession-ready marketing
Not since 2008 has the future been more uncertain. With the collapse of Lehman Brothers still fresh in the memory of most, the global economy...
