Infographic: What Can You Really Do with That New Marketing Degree?
According to the National Center for Education Statistics, U.S. students earned 36,095 degrees in marketing between 2009 and 2010. So what is a bright, young...
Tagged: flash
‘Advice to Marketers: Size Does Matter When it Comes to Data’, by Robin Verlangen, Data Architect, FlxOne
In the 1990s, a typical database consisted of just a couple of megabytes. By 2000 this had significantly increased, and one decade later we’re now...
Mobile App Revenues May Exceed $25 Billion in 2013
2013 will be a banner year for mobile app revenue. That’s according to the latest research and industry projections from Gartner. If the projections manifest,...
Online Gambling Not a Sure Bet in New Jersey After All
There’s been a setback for New Jersey’s attempt to become the third state in the nation to legalize online gambling. On Tuesday, New Jersey joined...
Using emotional intelligence to optimise conversion rates
1. Think emotional Many people think they act consciously when they go shopping. However, studies have revealed that 95 percent of all purchasing decisions – online...
Rapp creates new experientialist role
Malaysia – Rapp Malaysia has hired Walter Teoh in the newly created role of experientialist to enhance and expand the agency’s integrated creative portfolio. Source:...
WireColumn: Content & Persuasion, the Ad Tech End-Game
Ezra Pierce is co-founder at PubSquared. Advertising is about one thing: persuasion. You put an ad in front of a person, they see it, a...
In Digital, Value is in the Eye of the Beholder
Gannett’s Steve Ahlberg, Federated Media’s John Battelle and Pubmatic’s Rich Sobel weigh in on how to balance costs and benefits. Via digiday,com
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-10-15)
P&G's Charibelle Morados on making branded content work http://t.co/nUtxd4Fs # The Path to Rich Media Enlightenment | MediaMind Creative Zone – Blog http://t.co/GIIbunKU # The...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-10-01)
5 types of social media strategies http://t.co/1BX4g9zq # Expand Your Ad Campaign with Little Black Squares : Adform http://t.co/PCoBXfoO # Google Launches Remarketing in Search...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-09-24)
Waitrose Twitter hashtag invites ridicule | Business | The Guardian http://t.co/73LlnBMY # P&G launches Gillette Football Club on YouTube – Marketing news – Marketing magazine...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-09-17)
Facebook launches ‘Facebook Stories’ to highlight innovative uses of the social network http://t.co/YJHQwEqw # The Definitive Checklist for Effective Facebook Posts http://t.co/fEEtfZln # Google Drops...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-08-06)
Microsoft Replacing Hotmail Email Service http://t.co/Ptfl0Z5p # Actually Twitter Ads Beat Facebook for Clicks | Adweek http://t.co/WjL5v9rT # LinkedIn Will Integrate With The Next Version...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-07-09)
Asia Digital Marketing Year Book http://t.co/HI48XfN8 # Consumer goods: Fighting for the next billion shoppers | The Economist http://t.co/Yyl0dGIe # P&G Plays Kindergarten Catch-Up With...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-07-02)
PTD 2.0: The Next Evolution Of The Publisher Trading Desk: http://t.co/JcGZeZwQ # Adap.tv aunches Campaign Optimizer: http://t.co/PcRXqAv6 # 45% of consumers would opt-in to mobile...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-06-25)
The Click Isn’t Dead: Why We Should Embrace CTR 2.0: http://t.co/46TXCzFr # Is Manual Bidding Killing The RTB Promise? Why The Algorithm Can Lead To...
