The Newest in Native: Editorial Reviews Reborn as Ads
This past April, CNET senior editor Jessica Dolcourt reviewed the Samsung Galaxy S4 smartphone. Under the headline “The everything phone for (almost) everyone,” the CNET...
Tagged: figure
Three steps to mobile marketing mastery
It is no secret that mobile has taken over. In fact, by 2016, research firm Portio predicts that three out of four adults in the...
That Cookie-Killing Student? An Ad Agency Just Hired Her
Remember that grad student whose thesis project could destroy digital ad targeting as we know it? She got her degree and just started her first...
5 Lackluster Brand Instagram Posts
Whether it’s begging for likes on Facebook or spouting bizarre non sequiturs on Twitter, brands are often tone-deaf when it comes to social media. They...
Len Downie: ‘WashPo Is Not a Trophy for Bezos’
Under Len Downie’s 17-year run as the Washington Post’s executive editor, the paper won 25 Pulitzer Prizes, including three Gold Medals for Public Service. Downie, whose 44...
Small Businesses Shirk Advertising
Keith Johnson used to be a brand manager with world’s-biggest-advertiser Procter & Gamble Co., overseeing Iams’ eight-figure annual media budget. But after launching custom pet-food...
Infographic: The Death of SEO? Say It Isn’t So!
“Reports of my death have been greatly exaggerated” is a quote often attributed to Mark Twain. But if SEO could talk, it would probably say...
Understanding Immediacy in Mobile Marketing
Today’s consumers are becoming more and more present-centered, more than any other generation before them. They are very interested in immediate gratification, what is going...
‘The Data Trends That Will Drive Globalised Media’, by Barnaby Chapman, Product Director Europe, Mediaocean
What’s the biggest hurdle that global media management faces in the coming years? One good candidate is data and how its managed. It’s hard to...
‘Automating Revenue Generation: Attribution Needs Tag Management’, by Jon Baron, CEO & Founder, TagMan
Every business aims to acquire and retain customers at a price that drives profit. For years, business people and marketers have grappled with this task....
Mobile Marketing Industry May Employ 1.4 Million by 2015
A new study commissioned by the Mobile Marketing Association is shedding some light on today’s mobile marketing ecosystem. According to the report, which was conducted...
The March Of The Enterprise Marketing Giants: Why Salesforce Could Be The New Power In Ad Tech
There are a lot of ad technology sleeping giants out there. Facebook. Amazon. Ebay. Twitter. Most of these usually pop up in breathless op-ed pieces...
Is editorial the new e in ecommerce?
Content pushed haphazardly at consumers or produced in a way that is detrimental to the products themselves, results in less than average click-through rates. But...
‘Causation vs Correlation: the Online Conundrum’, by Darren Goldie, Managing Partner, Digital, Havas Media
It probably doesn’t need stating, but digital media ad spend has grown quickly. Even in the current economic climate, 2011-2012 year-on-year growth for the UK...
ROI key to future mobile marketing investments: report
While those predictions may prove a little bit too optimistic, and recent research indicates that consumers are annoyed more by mobile ads than their television...
Microsoft and Yahoo challenge Google
Microsoft finally persuaded Yahoo to surrender control of the Internet’s second most popular search engine and join it in a daunting battle — taking on...
