Facebook to Buy WhatsApp in $16 Billion Deal — That’s $36 Per Monthly Active User
Facebook has just agreed to shell out $16 billion in a cash and stock deal to acquire the messaging service WhatsApp — 16 more times...
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Mobile Marketing Will Have 6 Billion New Targets This Year
Mobile marketers will have a whole lot of new bulls-eyes to target this year. According to the latest report from IHS Technology, the global market...
DK & LEGO partnership driving social growth
Campaign Working with creative agency Albion London, DK launched its LEGO Minifigure Year by Year book to celebrate 35 years of the tiny human replica....
Rebooted Digg Begins to Gain Traction
Internet publishing brands rarely come back to life. Once you’re at the top and fall off, there’s no getting that magic back. Ask Friendster. Betaworks...
VivaKi’s Kurt Unkel Moves On To Team Detroit
Kurt Unkel is stepping down from VivaKi Audience On Demand (AOD), where he has for the past five years been a key figure in evolving...
What the Photos People Post Say About Brands
No marketer in her right mind has the patience, let alone the resources, to sift through a gajillion online photos to get a sense of...
The Things That Should Happen In Ad Tech In 2014… But Probably Won’t
The title of this post is clearly a cop out, as it is intended to hedge my chances of complete and abject failure come the...
Here’s Why to Believe in Agencies Heading Into 2014
The agency business can be hard. Margins are falling, clients are always demanding more for less, and competing for talent against the world’s most successful...
The Agency Millennials Are Gonna Be Alright
Kayla Green is digital strategy director at Saatchi & Saatchi LA. For all the hand-wringing about the newest generation of agencies, the industry will be...
Retailers Go All In on Mobile, Online Marketing for 2013 Holidays
Retailers are ramping up their ad spending in time for the holidays and it will soon be apparent. In fact, ad spending on mobile is...
Digital Media Vets Ponder the Future
The only one telling the truth about the future of media is the one who professes to have no idea. That’s because things change too...
Don’t let your mobile ads be unwelcome guests at the party
We are a hefty two decades into the commercialization of the internet, and this newest medium is still supported by one of the oldest broadcast...
PopSugar.com Pushes ShopStyle Platform In $25M, First-Ever Ad Campaign
Brian Sugar has ambitious plans for PopSugar.com, a celebrity news and pop culture media platform he founded with his wife, Lisa Sugar, some seven years...
ADFOX Report: Russian RTB-market in H1 2013
According to an AdEx Benchmark 2012 study, published by IAB Europe, Russia ranks fourth in Europe in terms of its online advertising market (€1.6 billion...
A Survival Plan for Blackberry
There’ll be business school cases written about the rise and fall of BlackBerry, not to mention its latest feat of losing almost a billion dollars...
Things We Learned: Newsrooms Adrift in Data Matters
It’s easy to be fed up with all the talk of big data, but there’s no doubt that data is playing a more important role...
