Social intelligence: Malaysian SMEs ahead of Asean curve
SMEs in Malaysia are more apt to think their companies are ‘Socially-Intelligent Organisations’ than their Asean peers, according to a survey by Kelly Services, the...
Tagged: Facebook
Startups & Bitcoins: hot topics among young Singaporeans on social media
It is not surprising that most netizens in Singapore discuss stocks and foreign currency investments, considering the market is the regional financial and investment hub....
Chivas18 looks to crowdsourcing to reignite HK’s movie making spirit
The Hong Kong film industry has been one of the more mature and vibrant industries in the region. However, over the last few years other...
Facebook’s Shifting Strategy: Less Organic Reach, More Performance
Facebook’s shift from social marketing to performance marketing has caused organic reach for marketers using the platform to plummet to a record low of 1%....
Getting more from the dark matter of the digital universe
Visualise the digital universe: billions of everyday objects report and receive data with no human interaction. Who’s responsible for protecting that data? The internet of...
Gaming evolves to become a bigger opportunity for advertisers
Founded in 1987, the Game Developers Conference (GDC) attracts over 19,000 attendees during its annual gathering in San Francisco. Initially focusing on computer games, the...
Asian moms, primary home decision makers, are going mobile first
As technology impacts everything in its wake, it is not surprising to see its impact on households as well. In the Asian region, the Asian...
For Facebook, Measuring Across Devices And Apps Is A Huge Focus
Facebook is increasingly focused on connecting audiences across screens and channels, and helping clients measure those results. Director of advertising measurement for North America Graham...
SnappyTV Releases Social Playback Of TV Clips, Fox Sports Hopes To Capitalize
Online video, especially online video embedded in social networks, is essentially a free-for-all. There are few rules or best practices and brands and vendors are...
Taco Bell continues to bash McDonald’s in a new spot
If you were hoping for a détente in the Breakfast Wars, this will come as bad news. Following its real “Ronald McDonald” ads in March,...
What are the factors critical to a brand’s success?
What should brands worry about when they are dealing with consumers in a digitised world? When online shopping is an opportunity, when the number of...
Pursuing digital-mobile integration, Shakey’s signs on Mobext
Shakey’s, a pizza chain, has appointed Mobext as its digital agency of record in the Philippines, following a review of its communications strategy for the...
VML Qais named digital AOR for adidas Indonesia
adidas Indonesia has appointed VML Qais as its digital agency of record. VML Qais Indonesia, part of Y&R Group Indonesia, is tasked with leading, consolidating...
Have you revisited your digital strategy yet?
When it comes to getting your brand messaging across to the typical smartphone user, you’ve got about 90 minutes of their day to make an...
Why training & skill development define a business’ future
The power and reach of the digital space in today’s world is growing at a tremendous rate with many brands realising the importance of adopting...
How Microsoft SG educated consumers on the dangers of piracy
Microsoft Singapore partnered with Wunderman Singapore to develop and launch the Piracy Uncovered website to help educate the target audience on the actual costs of...
