Vision Australia unveils new brand identity
Vision Australia, Australia’s provider of disability services to people who are blind or have low vision, has launched its new brand to demonstrate the organisation’s...
Tagged: Facebook
NBC News exec Nick Ascheim: Facebook has a ‘civic responsibility’ to act on fake news
Subscribe: iTunes | Stitcher | RSS The use of Facebook to spread propaganda, distortions and disinformation should serve as a wake-up call to the platform,...
Solving the Internet’s TMI (too much information) problem
As a society, we’re suffering from a bad case of TMI (too much information). So it’s time we look at our symptoms and help develop...
SG consumers want more personalised rewards from retailers: Study
Amidst Singapore’s retail doldrums, three in four consumers indicate they will buy more from retailers if they are better rewarded for their loyalty, a study by global...
Digital ad sales to surpass TV in APAC by 2018: MAGNA report
Digital spend is the primary driver of advertising revenue growth in APAC. All incremental spend is coming from digital revenue growth; offline advertising revenues were...
Econsultancy’s Certificate in Digital Marketing & Google AdWords Qualified Individual Certification **HRDF Claimable** – Malaysia
Course Details Econsultancy and ClickAcademy Asia are proud to launch the first world-class Certificate in Digital Marketing programme in Malaysia catering to senior managers and...
How businesses can win big this holiday season
This year, it’s been predicted that there will be an 11 per cent increase in online sales to a total of USD 91.6 billion. One...
Queensland looks beyond sunny beaches to attract travellers in campaign
Tourism and Events Queensland (TEQ) and J. Walter Thompson Sydney have launched a new creative brand platform for Queensland, aimed at redefining the State and...
Best of the week: Fake news in the spotlight
In case you missed it, here are a few of our better stories from the week now winding down. Breitbart’s Kellogg’s crusade Breitbart is asking...
Facebook rolls out Creative Hub globally for marketers
Facebook has launched Creative Hub available for the entire industry to use worldwide. Facebook is also introducing a new Inspiration Gallery that will showcase examples...
Programmatic to grow 31% in 2017, ahead of social & video: Report
Programmatic advertising will grow 31 per cent in 2017, faster than all other digital channels, according to Zenith’s Programmatic Marketing Forecasts. The Zenith report, which...
Cathay Pacific turns aircraft into wedding venue for new campaign
McCann Hong Kong and MRM//McCann Shanghai have launched ‘Marriage in the Air’ symbolising the closer relationship between Cathay Pacific and the newly rebranded Cathay Dragon....
Ad Quality Has Never Been More Important In The News Feed
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Political Parties Need to Look at How Brands Control Their Media Narrative
This year has proven to be an interesting year for advertising; and one area in particular that has stood out has been global politics. On the...
2016: The good, the bad and the future of digital marketing
However, while some of my “predictions” turned out to be fairly accurate, there have also been more than a few surprises over the last 12...
Schiefer Media and ChopShop Merge to Form Integrated Content and Media Agency
Southern California Companies Create New Agency Model That Marries Creative Innovation, Data, and Media IRVINE, Calif. – Media agency Schiefer Media and creative content firm...
