Digital interactions can be translated into valuable action. McKinsey Global Institute caught the business world’s attention when a report from the institute pointed out organisations...
In digital, you either adapt or you die. Metabolisms are faster, the need for flexibility is unparalleled and great things have to be accomplished on...
Apple Pay, the new mobile payments system, is here. Now available to consumers, the system is being praised by direct response and retail brands. Apple...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 23/10/2014
As Pinterest prepares to ramp up its advertising business, the social network has hired a top marketer to tighten its ties with brands and agencies....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Apple Eyes Tap-To-Buy Apple is rumored to be bringing its mobile payment system, Apple...
Digital’s role for small and medium sized businesses (SMBs) in fast growth markets has become an important topic of deliberation for industry stakeholders. Digital, when...
Agencies have plenty of problems on their hands. At the Digiday Agency Summit in Austin, Texas, this week, attendees from agencies across the country were...
The ad tech sector is arguably the hottest part of the marketing industry right now with the word ‘programmatic’ on almost every C-level marketer’s lips...
I had the opportunity to attend a talk by the brilliant JesperAstrom at Hyper Island, with a thought-provoking discussion on whether or not social networks...
Dulux India’s new marketing strategy has come forth to integrate the fad around visual interaction and creativity to ensure high level of brand engagement from...
India based Wills Lifestyle and Madison Media have designed a 360 degree selfie booth—“Wills Rock the Ramp” to integrate social and on-ground engagement at the...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 18/10/2014
Snapchat, the ephemeral messaging app, is officially taking the advertising plunge. In a blog post on Friday, the Los Angeles-based company said it was introducing...
Forevermark, the diamond brand from The De Beers Group of Companies has unveiled its global marketing campaign with the objective to inspire people to renew...
Campaigns & Grey has won the digital mandate for Dusit Thani Manila, covering management of the hotel’s social media platforms. Dusit Thani Manila offers Thai...
With cross-channel campaigns now considered the holy grail among advertisers, Itay Gadot, DMG, VP of sales and marketing, discusses whether Facebook’s Atlas, which promises cookieless targetting...
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