Google’s new crowdfunding, publisher-friendly service kills ads
Putting power in the hands of the consumers to choose the ads they want to see is an area of focus for most technology-led media...
Tagged: Facebook
Need to do things #onthefly? Asus shows how
The pressure to get everything done is something we can all relate to. Juggling a busy work and private life can leave even the most...
DMA Digital Diary: Choose which brands you don’t want to see
When Facebook announced this week that it will reduce ‘overly promotional’ content, it meant that brands need to think of a new policy of using...
Facebook’s multi-app strategy adds Groups to the mix
As part of its multi-app strategy, Facebook has launched a Groups app to help people share faster and more easily with all the groups they...
‘You Have To Say To Someone Sometimes That What You Want Is Unobtainable’
ExchangeWire caught up with Nate Woodman, IPONWEB’s recently appointed GM of demand solutions, to discuss how his role was created to help bolster the ad...
Facebook vs YouTube: The beginning of a video war
As Facebook recorded 66 per cent ad revenue from mobile, and its Messenger crossed the 500 million mark, the social media network also reached another...
APAC Brand Marketers Primed For Programmatic Drive
Trade magazine Campaign Asia-Pacific this week hosts the inaugural Marketing Innovation Summit, an event aimed specifically at educating brand marketers in the region about programmatic...
‘Instagirl’ Jenner Brings 30 Million Fans as New Face of Lauder
Estee Lauder Cos., seeking to ride on Kendall Jenner’s ever-growing coattails and 30 million social-media followers, has hired the model to represent its flagship cosmetics...
This woman is Hearst Magazines’ secret digital weapon
Kate Lewis is very excited. She has just come back from the Popular Mechanics Breakthrough Awards luncheon on the 44th floor of Hearst Tower, where...
Facebook reduces brands’ organic reach again
In a bid to give its users more control over their News Feeds, Facebook has once again reduced the brands’ organic reach by reducing ‘overly...
Facebook Cuts Brands’ Reach Once Again
Facebook is becoming even more pay-to-play for brands. Facebook announced Friday afternoon that it would begin curtailing the reach of brands’ unpaid, or organic, posts...
Facebook Claims It’s In Ad Tech To Improve Marketing, Not Devour The Industry
Facebook laid down a marker last year in terms of its ambitions in the ad tech sector with the $300m-plus purchase of ad server Atlas...
Guvera, YouTube to fuel music streaming war in India
Across a wide array of interests of Indian consumers, one of the most prominent one is music and with a population of internet consumers close...
Platishers, beware: Say Media gives up on publishing
Three years ago, Jane Pratt celebrated the launch of her new site XoJane with Say Media by throwing a party at the Jane Hotel, a boutique...
RIP Nokia, long live Microsoft Lumia
There was a time when Nokia was synonymous with mobile phones. For most mobile users, the first handset was likely to be a Nokia. That...
Mobile messaging mktg: Of the fine line between effective & intrusive
Industry leaders agree that India is emerging to be a mobile first market where mobile is the first individually owned digital device. The fall in...
