Jay Z’s Launch of Tidal Is Far From Pitch Perfect
Jay Z is recruiting music’s biggest names to make his high-fidelity streaming service, Tidal, seem like a real threat to Spotify, Pandora and whatever Apple...
Tagged: Facebook
Inside Condé Nast’s video deals
At Condé Nast, yesterday’s competitors are today’s collaborators. Condé is striking video-distribution deals with publishers such as BuzzFeed, Vox and ABC News, media companies it...
Trending in India: IPL fever to rise with Pepsi fanparks
As India moves ahead of the World Cup frenzy and puts the defeat against Australia at the ICC Cricket World Cup 2015 semi-final behind it,...
Findit aiming for No 1 spot in online marketplaces
Findit Services Sdn Bhd, the company behind location-based social platform app Findit, may be new to the e-commerce space, but it believes it has what...
Facebook Moves From Social Network To Data Platform Dominance
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Top 3 highlights for mobile marketers from Facebook’s ‘F8′
Nearly 66 per cent of Facebook’s advertising revenue last quarter came from mobile ads and this quarter it’s been pegged to be higher. It is...
ROI tops marketers’ digital challenges in China: Forrester
As online penetration approaches 50 per cent (670 million internet users) in China, the world’s most populous market, digital is on the top of marketing leaders’...
VO5 introduces wearable tech for hair care
VO5, a UK-origin hair styling brand will launch a world first in wearable technology, a hair clip that monitors hair and provides real-time feedback on...
Facebook and Twitter On Top, Google and Yahoo Slip in 2017 Predictions for U.S. Digital Market
There’s no doubt about it: spending on digital display advertising in the U.S. is definitely traveling to the social media sites. That market, which will...
Tumblr’s First CMO Stephanie Dolgins Will Also Oversee Its Media Deals
Yahoo expects Tumblr, the social network it bought in 2013 for $990 million, to pull in $100 million in revenue this year. To help it...
The Programmatic Pathway: Looking to the Past to Predict the Future
Programmatic is transitioning from the latest buzzword to becoming a dominant force in mainstream media buying, but to successfully move forward the industry must first...
OTAs vs. hoteliers in India: Working with the frienemy
Travel and hospitality industry can be attributed as one of the fastest growing businesses in the Indian economic ecosystem. With advancements in technology and digital...
Decoding digital tech in Indian hospitality
Digital has emerged as an integral part of all businesses in India and in the hospitality industry, digital does not constitute the core activities of...
Despite Tech Media’s Obsession, Big Brands Aren’t Rushing to Meerkat, Periscope
Typically the bigger the brand, the longer it takes them to adopt the hottest new social app. Case in point: trendy live-streaming apps Meerkat and...
Will Mobile Marketers Experiment with Live Video on Twitter?
If there’s anything as hot as social media for marketers today, it’s video. And with more opportunities sprouting up for businesses and marketers to capitalize...
ITC Hotels bags ‘Marketer of the Year’ award at IDHA 2015
ITC Hotels has walked away with top honours at the Indian Digital Hospitality Awards 2015, in its debut year. In addition to the coveted ‘Marketer...
