Inside IGN and Coke’s new ‘SportsCenter’ for eSports
ESports is a booming industry — big enough to warrant its own “SportsCenter”-style news show, according to IGN and Coca-Cola. The two companies are partnering...
Tagged: Facebook
Ad Tech World Not Progressing Fast Enough on Mobile
For one veteran of the mobile enterprise software industry, the ad tech world simply is not moving fast enough and remains bogged down by ineffective...
Make your PR strategy visual
In the world of design communication, designers are no longer limited to merely addressing the area of graphics and graphics alone; in fact, the boundaries...
How the Australian Open grew its fan base by 300k in 2 weeks
The Australian Open has been one of tennis’ most important international Grand Slam tournament, since 1905. Taking place in January each year, the Australian Open...
Facebook opens Lead Ads to all advertisers
Facebook has made lead ads now available to all advertisers globally. Lead ads simplify the mobile signup process, helping businesses connect with people interested in...
Instant messaging usage jumps 12% globally
The popularity of instant messaging has soared over the past year, with a 12 per cent uplift in daily usage globally as more people opt...
When sales and marketing drives the Internet of Customers
To say that technology has changed the way our world functions would be an understatement. From an era where brands connected with consumers through direct...
Apple, Google lead global brands report
Apple and Google claimed the top positions in the Interbrand Global Brand report for the third time in a row. Valued at USD 170.276 billion,...
Apple, Google are the world’s most valuable brands, report says
Six of the ten most valuable brands are tech companies according to a new report. Interbrand, a consultancy agency, released its annual report of the...
Where Should Marketers Spend the Big Bucks? This Infographic Points the Way
Thinking about your advertising budget for 2016? Now there’s more information that could help, tucked neatly into a new infographic from MDG Advertising. The graphic...
Brazil Leads Social Media in LATAM; Nielsen to Offer Age & Gender Segmentation
This week’s LATAM RoundUp brings MediaMath’s announcement about Globo.com’s private marketplace; a new partnership between Nielsen and Integral Ad Science that will allow new viewability...
Show, not tell your story on Instagram
Just look around you. Commuters making their morning journey to work on the trains, the ‘uncles’ and ‘aunties’ hanging out in kopitiams (Singapore’s colloquial slang...
Digiday Digest: Scroll speed, buy buttons and vinyl’s staying power
We rounded up the best of Digiday reporting from this week in just under a minute. Facebook has a new formula for determining what makes...
Facebook to Lead ad:tech New York Day One Afternoon Keynote Session with Precision Strategies and Rising Tide Interactive
Speakers to address the timely and relevant topic of the intersection of technology and politics DALLAS – ad:tech New York 2015, the event for modern marketing...
Vogue UK: Readers feel ads are “as important as the content”
Amid all the recent discussion about ad-blocking and worries that advertising based business models may fail, one bit of good news shines through. According to...
Adblocker Ruling Sets Back German Publishers; No More ‘Safe Harbour’ in Europe
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblocker court-ruling against publishers in Germany; Potential...
