In February 2016, close to 19.6 million Australians accessed digital content across computers, smartphones and tablets. This was highlighted in the new digital audience measurement...
Now that Instagram advertising seems to be attracting a lot of attention with 200,000 advertisers in six months, it is looking at giving competition to the...
A client-agency relationship is akin to being in a marriage in so many ways. On the surface, it is about two very different but complementary parties...
Adknowledge Asia has appointed Matt Sutton as its first CEO in the region. Mr Sutton will be responsible for driving the next wave of expansion for...
The classic notion of ‘burnout’ conjures up mental images of high-flying executives, working insane hours in stressful situations but being paid top dollar for doing...
Look around and chances are you would find more connected devices than humans! Our existence is more virtual – given the amount of time one...
Ad industry sources reveal that Pinterest’s “long-awaited video ads” are here. “Pinterest had been considering how it could implement video ads for months,” noted Garett...
Things are looking a bit bleaker than anticipated for Twitter. In fact, eMarketer recently decreased its estimates of the number of U.S. Twitter users ages...
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: RTL Mediengruppe buys SmartClip; Trade Desk takes...
Adoption of people-based advertising in Australia is rising quickly as advertisers experience superior performance and return on ad spend from addressable media campaigns. This is...
Cookie-based modelling is going further out of favour, due to its limitations in accuracy and cross-device targeting capabilities. People-based marketing is fast becoming the targeting...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Revving Down “While digital ad revenues continue to grow for Facebook and...
AdExchanger | Mom-and-pop shops can now buy and target their Facebook ads through Square as part of a deeper integration between the two partners. The...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 23/03/2016
Here are some of the best US digital marketing stats we’ve seen in the past week or so. Two-fifths of Americans use their phone on...
Facebook has appointed Sri (Wido) Widowati as Head of Indonesia. She will lead Facebook’s business efforts in Indonesia, providing counsel and support to local and...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 23/03/2016
Samsung really is committed to digital video advertising. The latest Viral Video Chart, ranking the most-viewed brand videos outside movies or video games for the...
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