GSK launches digital campaign to drive meningitis vaccinations
The campaign, dubbed Take 5 for Meningitis, aims to educate young adults and their parents about meningitis B, a potentially deadly bacterial infection for which GSK offers...
Tagged: Facebook
Boost in E-commerce Sales for Back-to-School Season; Women Working in STEM Need More Incentives
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
How to Maintain Leadership in the Ever Changing Mobile Marketing Industry?
The young mobile marketing industry is growing in an accelerated way with players coming and going. AppsFlyer, the authoritative third party mobile attribution and marketing...
Consumer Insight: An unending legacy in the digital world
The role of research has always been crucial in advertising. But the discussion needs to hinge on which part of the process research is indispensable,...
Best of the week: The Olympics show how media’s changed
The Olympics have come and gone. How many medals did you take home? If there was a meme Olympics, this might get the gold medal:...
What are the benefits of a creative management platform (CMP)?
What’s the typical use case of a CMP? Creative management platforms help conquer today’s ad design and production challenges. Advertising keeps getting more fragmented. Campaigns...
Ogilvy identifies 12 ‘velocity” markets
Ogilvy & Mather has identified 12 ‘velocity’ markets that will be key to middle-class consumer growth over the next decade. With the ‘BRIC’ index of...
Facebook Tries Out Autoplay Video With Sound; Google SEO Changes Will Be Bad For Interstitial Ads
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Hits Unmute Facebook is testing autoplay video ads with sound on, Mashable reported...
Women’s Libbers
‘Women? You’re better off keeping chickens.’ Our teenage boys are talking about their girlfriends at the dinner table. But as a manager you can’t even...
Crest, Publicis Shanghai celebrate Olympians
Since the first bite of a gold medal at the 1984 Summer Olympic Games in Los Angeles, athletes on the podium can’t seem to resist...
How Lynx’s ‘Bigger Issues’ campaign helped reinvigorate the brand
Recognising the fact that it was suffering from a lack of credibility (and more than a hint of sexism) it decided to scrap its tagline...
Brazil E-commerce Shows Impact of Economic Downturn; Smartphones Penetration Doubles in Brazil
In this week’s LATAM Roundup: eMarketer’s numbers about Latin American e-commerce shows that the Brazilian market will feel an impact of its poor economic situation,...
Dos & don’ts for engaging social media audience
In this age of social media, many companies have found great success by investing in their social media presence, managed by in-house teams or communications...
Social media scams – don’t get suckered
Want to win First Class seats on British Airways? Fancy a free iPhone due to surplus stock? Get a share of the billions that Zuckerberg...
Behind the rise and fall of the NYT Now app
Thursday closed another chapter in the history of publisher apps. The New York Times shut its NYT Now mobile app, ending a two-year, heavily funded...
How the NSPCC is putting a positive spin on its marketing with Pantosaurus
Combining clever creatives with strategic targeting, it marks the charity’s continued efforts to put a positive spin on its branding. Here’s three things that elevate...
