Three best practice tips for integrating paid search with offline campaigns
Although marketing activity through paid search has become more important, this does not mean that above the line marketing campaigns are less important. On the...
Tagged: Facebook
10 Lessons for Brands From The Huffington Post
The AOL property is schooling brands on how they can up their metabolism and become more social. Via digiday,com
Rand Fishkin: how CEOs can be great marketers
Set the mission, vision and strategy. This is central to the CEO’s role and something nobody else should be doing, otherwise the CEO is abdicating...
Infographic: Twitter The Fastest Growing Social Pl…
Infographic: Twitter The Fastest Growing Social Platform lnkd.in/bA43wg
Samsung Galaxy S4 Unpacking Was a ‘Social Media Event’
On Friday, the team at Salorix – the smart social engagement platform – released a social media report that looks at Twitter conversations centered on...
How will Pinterest’s new analytics tool impact brands’ content strategies?
1. How useful are the new metrics for marketers in terms of guiding their content strategies? Matt Owen, head of social at Econsultancy I think...
WireColumn: 2013 – The Rise of the ‘Datavores’?
Robert Jackson is Managing Director at elisaDBI. 2013 has the potential to become the first year that data-driven business will be considered mainstream. Love it...
Tablet ad CTRs massively outperform smartphones, except in retail and dating
This is important for marketers, as the report also shows that clickthrough rates (CTR) for tablets are far higher than on smartphones in both direct...
SXSW Spotlights Excellence in Social Media Marketing
This year’s SXSW is doing more than just spotlighting social media marketing excellence, it’s body-slamming it. As MMW has covered in great detail of late,...
LinkedIn Reportedly Poised to Buy Pulse App
The biggest scuttlebutt in social media today is that LinkedIn will soon close a deal to acquire Pulse, a burgeoning news reading app that is...
Facebook Marketing for SMEs: Applying the 5 P’s to Expand Business
Fan base and content do count, but it is the five P’s of Facebook marketing that matter more in promoting a company’s brand awareness. Source:...
JUMP New York 2013 Presentations
Presentations from Econsultancy’s JUMP New York, online and offline marketing all joined up, event on January 30, 2013. Over 7500 digital marketers attended to hear...
Amazon Mobile Ads API: Industry Reaction
Amazon unveiled Monday what looks to be the first step in rolling out its mobile ad network, with the launch of an ad API for...
Accenture / Econsultancy Digital Marketing
Econsultancy is partnering with Accenture’s digital marketing practice, Accenture Interactive, to conduct a half-day interactive roundtable session which guarantees to inspire with thought provoking discussions,...
Accenture / Econsultancy Digital Marketing Roundtable
Econsultancy is partnering with Accenture’s digital marketing practice, Accenture Interactive, to conduct a half-day interactive roundtable session which guarantees to inspire with thought provoking discussions,...
‘Advice to Marketers: Size Does Matter When it Comes to Data’, by Robin Verlangen, Data Architect, FlxOne
In the 1990s, a typical database consisted of just a couple of megabytes. By 2000 this had significantly increased, and one decade later we’re now...
