Content marketing best practice: three examples
We’ve worked with a number of companies on their content marketing activities and can see the real value they bring to the business. Audiences have...
Tagged: Facebook
The March Of The Enterprise Marketing Giants: Why Salesforce Could Be The New Power In Ad Tech
There are a lot of ad technology sleeping giants out there. Facebook. Amazon. Ebay. Twitter. Most of these usually pop up in breathless op-ed pieces...
WWF Exec: Using Social Media to Drive Earth Hour 2013
The NGO focused on a digital-first campaign leveraging social this year. Source: ClickZ Asia
Infographic: LinkedIn Continues to Change How We Hire
If you are doubtful of the profound impact that social media exerts on how we find work and hire employees today, the team at Masters...
What I Learned About Social Media Marketing From My Mum Playing Candy Crush
The golden rule for social marketing and social games is the same. Source: ClickZ Asia
Standard Life Hong Kong Makes Foray Into Facebook Marketing
Its chief marketing officer has led the social media strategy and is said to be the first insurer to have a presence on the social...
UNICEF: Likes Don’t Save Lives
The non-profit is boldly urging people to go beyond feel-good social actions and put their money where their mouth is in making change. Via digiday,com
Infographic: What You Need to Know About Facebook Mobile Ads
With the clock counting down until Facebook reports earnings and mobile ad revenue (on Wednesday) for the first quarter of 2013, all attention within the...
Australian kids turn to apps in record numbers
Of those children who use apps, most are accessing an average of 7 per month and they are doing so on their smartphones and tablets,...
Digital Does Not Equal Social
If you look at the usage statistics by channel of the various markets across Asia you see a pattern that often flies in the face...
Q&A with Kinetic ONE: Video Content Marketing Opportunities in China
While video advertising such as pre-roll ad buys is common in the country, one start-up has focused on creating a social video platform that builds...
Here’s What’s Happening in mHealth Today
Here are some of the top stories in mobile health that we’ve been monitoring this week on our sister site mHealthWatch. Infographic: How Are Patients...
Twitter’s good intentions: generating ROI from social media
The recent announcement about changing the emphasis of their ad targeting solutions to conversational keywords reveals that Twitter thinks it can unlock purchase intent from the...
Globe Tattoo honors Social Media talent
Philippines – Globe Tattoo, the mobile and wireless internet brand of Globe Telecoms, has opened nominations for this year’s Tatt Awards. Source: Marketing Interactive
The wider impact of Facebook Home
With industry commentators predicting the arrival of a Facebook phone it was a small surprise to most when Facebook actually came out with ‘Facebook Home’. ...
46% of consumer goods marketers use mobile ads for brand awareness
However the report also states that in 2012 40% of consumer goods campaign spend on the Millennial Media platform was attributed to at least one...
