Mobile banking on the rise Mobile makes consumers feel “in control”
Are the new technologies of mobile banking, contactless payments and social media changing the way people bank? Over the coming years, this issue will have...
Tagged: Facebook
Advertising Technology Platform Adform Appoints Industry Veteran Holger Mews as Senior Vice President of Programmatic Trading
Adform hires Adobe’s Holger Mews to bolster stronghold on European programmatic buying market London, UK – Adform, Europe’s leading advertising technology platform, has appointed Holger...
FBX Gains Velocity. Next Up: Mobile Inventory?
In Facebook’s last earnings call, Sheryl Sandberg surprised some by saying the Facebook Exchange “is actually a very small part of our business.” That may be...
Marketing agility: do you measure up?
The emergence of new platforms, multi-screen viewing, real-time advertising and big data (just to mention a few) have profoundly changed the way advertising is seen...
Must Read: Twitter’s New Mobile Advantage
The ad world is still trying to figure exactly why Twitter forked out $300 million for mobile ad exchange MoPub, but former Facebook Exchange product...
The one thing that all marketing is about
There are a lot of marketing terms floating around. Strategic marketing. Content marketing. Tactical marketing. Contextual marketing. As marketers, we can easily become confused about...
OBJE Targets Potential Advertising Partners
SARASOTA, Fla. – As OBJ Enterprises (OTCBB: OBJE) begins to earn revenues from its newly released mobile gaming applications, the company is now seeking out advertising...
comScore: U.S. Smartphone Penetration Climbs North of 60% Last Quarter
On Friday, comScore released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for the most recent quarter ending...
Ad Age’s Jack Neff to Headline Panel of Advertising’s Heavy Hitters at D2 Cincinnati
Limited Number of Tickets Remain Available for the September 11-12 Event CINCINNATI – D2 Cincinnati (Digital Dialogue), the first digital marketing conference focusing on customer centricity, announces Jack...
Facebook Pushes Back Video Ad Launch Again Amid User Experience Concerns
Brands hoping to test Facebook’s long-awaited video ads will have to wait a while longer. Facebook has pushed back its intended October unveiling, and hasn’t...
Beta Twitter Advertiser Rock/Creek Rocks The Social Stream
Independently owned-and-operated outdoor specialty retailer Rock/Creek has realized early return as one of Twitter’s early beta advertisers. The brand was founded 25 years ago as...
Three important marketing lessons from Apple’s latest iPhone adverts
1. Creating sensual intrigue To most, hearing would be without question the second most important sense when it comes to video based advertising. Visually striking...
YuMe and Evidon Strengthen Viewer Control Within Interactive Video Advertising
Evidon InForm in YuMe Ads Allows Viewers to Easily Set Limitations on Data Collected by Advertisers REDWOOD CITY, Calif. & NEW YORK – YuMe, Inc. (NYSE:...
Only a fifth of companies optimising paid for digital media
Our new Quarterly Digital Intelligence Briefing, entitled Optimising Paid Media, has found that just 21% of companies are carrying out ‘effective optimisation’ of media buying...
Time to Take Another Look at Tumblr for Marketing?
For those who haven’t tinkered with Tumblr for a while in their marketing efforts, here’s some news that could prompt a few long-overdue return visits...
Meet Galaxy Gear, Samsung’s Entry Into the New ‘Smartwatch’ Fray
The next big thing in consumer tech isn’t a smartphone, but a smartwatch. Or at least that’s the growing hope as growth in smartphones cools....
