Native Advertising Startup a Finalist in the “Advertising” Category at the 3rd Annual Siemer Silicon Beach Summit in Santa Monica, CA Santa Monica, CA – VIRURL,...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 01/10/2013
Email beats social networks Facebook and Twitter combined as the top medium for sharing online coupons and other offers, according to new research from SocialTwist,...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 01/10/2013
– More photos of the ad-free city You may believe that nobody would ever be in a position to instigate such a madcap plan, but...
Facebook is once again experimenting with a mobile ad network that would place ads on non-Facebook mobile apps and sites based on the social network’s...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 28/09/2013
Facebook is updating its ad algorithms to give users more say about what kinds of ads they see in their news feeds. An offshoot of...
DUSSELDORF, Germany – Xaxis, the world’s largest audience buying company, announced the appointment of ad industry executive Christian Wilkens as Managing Director, Germany. Wilkens joins the...
Time Inc. brands will produce 50% more original programming this year from new studio spaces in New York, Los Angeles and Birmingham NEW YORK – Time...
In case you haven’t heard, third-party cookies are dying. That means publishers’ first-party data is becoming more valuable than ever. But not all publisher data is created...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 27/09/2013
At Social Media Week London today, Aegis Media claimed to have scientifically proven the power of the Facebook “like”, in a new study conducted with...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 26/09/2013
What it means to empathise Empathy can be defined as “the ability to understand and share the feelings of another.” I believe we have become...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 26/09/2013
In reality, most digital marketers appreciate that consumers tend go through a number of interactions or clicks throughout the buying cycle from awareness and consideration...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 25/09/2013
We’ve taken ‘programmatic’ to mean any channel where instructions are programmed in before being executed by a machine. This has led to us to buying...
Our coverage of Advertising Week is brought to you by Dstillery, the former Media6Degrees. Dstillery is at the forefront of advertising technology, pioneering new ways...
As retailers well know, purchases don’t begin and end with a customer’s single click. The buyer’s path to purchase often involves several online – and,...
It’s no secret the agency business model is in disarray. Brands are investing in digital media, marketing and content more than ever. This means agencies...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 20/09/2013
Pinterest’s inevitable march toward an ad business now seems more imminent. The social-bookmarking company announced today in a blog post bylined by CEO Ben Silbermann...
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