‘Social Ads from Google, What Happens Next?’, by Glen Calvert, CEO, Affectv
Google’s recent announcement that they will start to use your Google+ data within display ads has not surprisingly generated some debate. Any move that strays...
Tagged: Facebook
Retailers Banking on The Power of Mobile for 2013 Holiday Season
Baynote published on Thursday the results from its inaugural 2013 Holiday Predictions Survey. The survey, conducted in partnership with the e-tailing group, found that retailers...
Google Lures Programmatic Buying Expert from Kellogg Co.
Bob Arnold, known for pushing programmatic digital ad buying at Kellogg Co., has left the cereal giant for a job at Google where he will...
Mediabistro Announces Launch of Inside Social Marketing Conference for December 3-4, 2013 in New York City
Inside Social Marketing 2013 NEW YORK – Mediabistro Inc. (Nasdaq:MBIS) announced the launch of a new social media marketing event, Inside Social Marketing, to take place on December...
Adaptly Becomes Twitter Ads API Partner to Boost Effectiveness of Cross-Platform Native Advertising Campaigns
Social advertising company joins program in conjunction with launching the “Go” platform to provide paid media optimization and rich insights for campaigns NEW YORK – Adaptly,...
Report: Facebook Retail CPMs Have Tripled Since Q3 2012
Retailers are pouring more money into Facebook’s ad products and driving up CPM costs, according to a new report from Nanigans, an ad platform and...
Turn Digital Audience Report: Multichannel is the Marketing Multiplier, Cross-Channel Advertising Triples ROI for Brands
In 2013, there has been a 137% global increase in brands that advertise across multiple digital channels (mobile, display, social and video), according to the...
Multichannel is the Marketing Multiplier: Global Report Shows Cross-Channel Advertising Triples ROI for Brands
137% increase in multichannel brands in 2013; Cross-channel consumers convert 24% more REDWOOD CITY, Calif. – In 2013, there has been a 137% global increase in...
Brand Networks Buys Optimal For $35 Million
Brand Networks, a social marketing firm focused on large retail clients, has acquired rival Optimal Inc. for $35 million. The deal brings together two early...
WPP’s VML Is Latest to Snap Up a China Digital Shop, IM2.0
Ad holding companies are stepping up their shopping spree in a hot sector of China’s ad industry–independent digital agencies–with WPP’s acquisition today of IM2.0. The...
Demandbase Launches Premium Feature for Social Media Advertising
B2B Advertisers Can Now Target and Reach Specific Companies on Facebook with Demandbase; Dedicate Spend on the Businesses that Matter Most SAN FRANCISCO – Demandbase, Inc.,...
Nielsen Vice Chair Susan D. Whiting to Retire
NEW YORK – Nielsen Holdings N.V. (NYSE:NLSN), a leading global provider of information and insights into what consumers watch and buy, announced that Vice Chair Susan...
MMA Announces New Global Board Members
The Mobile Marketing Association has just unveiled several new board members slated to join the MMA Global Board of Directors. This latets news follows the...
MeetMe Teams With Beanstock Media For Web-based Yield Optimization
Beanstock Media to employ its Publisher Trading Desk to monetize MeetMe’s web-based remnant advertising inventory NEW HOPE, Pa. – MeetMe®, Inc. (NYSE MKT: MEET), the public market...
Yahoo’s Native Ads Have an Image Problem
Yahoo, perpetually a step behind in recent years, was late to the native ad rush. Now, it’s trying to play catch-up. Visitors to Yahoo’s sites...
Social Media Marketing: The ROI is Not MIA
What is the true value of social media marketing? Ask anyone who knows what they’re doing and how to make the most of today’s leading...
