The Weekly Digital Marketing Update @ Copenhagen INK (25-11-2013)
Asia Digital Marketing News Is The Tax Man Coming for the Mobile Ad Man? Are Mobile Marketers Missing The Mark on Consumer Expectations? Data Driven...
Tagged: Facebook
Hamburger Helper Is Awesome at Twitter. Really.
When you think of Hamburger Helper, which has been around since 1971, you probably don’t think of the Internet. But the General Mills brand of...
‘If You Want to Attract Brand Money, You Need to Get Emotional’, by Brian O’Sullivan, Media MD, VisualDNA
With the silly season nearly upon us, advertisers are kicking off major brand campaigns and digital is more important than ever. Brands such as M&S,...
Facebook Grows Its Bench In The Auto Vertical
After General Motors yanked all its paid media spend from Facebook in mid-2012, GM’s chief marketing officer at the time, Joel Ewanick, suggested in a...
Facebook PMD Ampush’s 2013 Media Revenues Will Top $70M
There’s still money to be made in Facebook’s vendor ecosystem. Ampush, a preferred marketing developer that supports data-driven advertising focused on Facebook’s News Feed, says...
MMW: The Week’s Top Stories
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Best Buy Banking...
PlaceIQ Introduces PreVisit and PIQ Analytics, Delivering Deeper Insights Into Consumer Behavior Through Its Newly Patented Location Technology
Powered by PlaceIQ’s Patented Technology, Offerings Further Enhance Marketers’ Ability to Plan, Execute and Optimize Audience-Targeted Campaigns NEW YORK, NY – PlaceIQ, the company building more...
How digital has transformed the NBA
The impact of social media The sport that thrives on furious flurries of activity and game winning buzzer beaters is seeming built for the social...
Marketing Obamacare with Sex and Ryan Gosling
Perhaps nothing can save the beleaguered Obamacare rollout, but two advocacy groups are giving it a try by enlisting keg-standing bros, friends with benefits and...
A mobile success from the beginning, Twitter adds new “Social TV” ads
Twitter is certainly one of the hottest topics in the past week, having just completed a very successful IPO that valued the company at almost...
Who Really Sent This Racist Home Depot Tweet?
Here’s a lesson from social media 101: Don’t tweet racist stuff. Don’t tweet stuff that might even conceivably be construed as possibly even a little...
Privacy Group Can Finally Start Work as Facebook Beacon Suit Ends
Following more than three and a half years in limbo, a group established as a result of the Facebook Beacon settlement to promote online privacy...
Facebook Ads Could Overtake Google Adwords: http:/…
Facebook Ads Could Overtake Google Adwords: buff.ly/1d2zkno
Marketing automation: six case studies and an infographic on how it improves sales and revenue
So read on to find details of the six case studies, or for more information check out our blog post on how marketing automation works...
The Bizarre World of Fashion Brands on Instagram
One would think that fashion brands, with tons of beautiful photograhs in their catalogs, would be naturally adept at Instagram. One would be wrong. It...
AdParlor, Adknowledge’s Facebook Ad Tool, Makes Its Way To Twitter
Up to now, performance marketer Adknowledge’s AdParlor platform has served agencies and advertisers solely on Facebook, but it will now extend its work as the...
