Guardian extends media relationship with PHD in Australia
Guardian News & Media (GNM) has extended its partnership with media and communications agency, PHD, to cover Guardian Australia’s digital properties. PHD launched in the...
Tagged: eyeblaster
Advertisers Shift Ad Spend to Performance-Based & Native Mobile Advertising
Analysts Predict Mobile Internet Usage to Overtake Desktop by End of 2014 Mobile World Congress 2014 BARCELONA, Spain – MassiveImpact Ltd the world’s leading provider...
IDA leads Singapore tech delegation at South by Southwest
The Infocomm Development Authority of Singapore (IDA) led a delegation of eight Singapore-based technology startups to showcase their innovations at the global festival, South by...
Wall Street Journal to offer content solutions for marketers
The Wall Street Journal’s global advertising department has launched a content strategy division, WSJ. Custom Studios. WSJ. Custom Studios will work with brands to provide...
The Weekly Digital Marketing Update @ Copenhagen INK (10-03-2014)
Asia Digital Marketing News Airbnb comes to the rescue of those with #SXSWproblems MMW in Austin for SXSW For new era, Time ups its digital...
Clear Channel Airports and Adlux Create First Global Private Digital Aviation Advertising Network
Sought After Private Aviation Business Traveller Audience Delivered to Brands at International Scale in One Stop NEW YORK – Adlux, the private aviation media market...
For new era, Time ups its digital metabolism
The days of the newsweekly are winding down, forcing the venerable stalwarts of that era to reboot. As Newsweek seeks a second life under new...
The Weekly Digital Marketing Update @ Copenhagen INK (03-03-2014)
Asia Digital Marketing News At Home on the Range: The Psychology of Mobile Al Jazeera launches campaign to free jailed journalists Advertisers Ramp Up Performance-Based...
#Stopthemadness: Advertisers are guilty of hashtag abuse
If the first couple of months are any indication, 2014 promises to be the year that traditional advertising fell in love with the hashtag. Every...
At Home on the Range: The Psychology of Mobile
The following is a guest contributed post from James Ramsey, the CEO of digital creative agency Fiddlefly. In just under a decade, mobile devices have...
Display Ad Glasnost: Google And Russia’s Yandex Connect On RTB
Russian search engine Yandex and Google have agreed to give their respective advertisers mutual access to the real-time bidding (RTB) ad exchanges. Under the agreement,...
Advertisers Ramp Up Performance-Based Mobile Advertising
Just in time for Mobile World Congress this week in Barcelona, Spain, the mobile advertising experts at MassiveImpact have published a new report that highlights...
Brands want you to know they know it’s Presidents Day
Today is, of course, a holiday — a fact that many brands feel compelled to bring to our attention. Whether it was part of a...
DK & LEGO partnership driving social growth
Campaign Working with creative agency Albion London, DK launched its LEGO Minifigure Year by Year book to celebrate 35 years of the tiny human replica....
Agency Q4: IPG Places Hopes In Digital Services, Publicis-Omnicom Merger Might Be Delayed Until Q3
Investing in new and existing creative and digital talent in 2014 will be a key development pillar for Interpublic Group (IPG), the holding company said...
Acxiom Audience Operating System™ Builds Momentum, Adds New Features
Marquee partnerships accelerate; accolades continue Acxiom® (Nasdaq: ACXM ), the leading enterprise data, analytics and data-driven platform solutions company, announced the addition of several new...
