MetLife assigns creative duties to BBDO Honk Kong
BBDO Hong Kong has been awarded the creative duties for MetLife Hong Kong. They will be sharing the roster with sister agency, Proximity Hong Kong,...
Tagged: eyeblaster
Why businesses should develop mobile first strategy
In today’s multiscreen world, mobile has become the most important medium for consumers and businesses. And this is true as well among South East Asian...
Johnson’s Baby woos consumers with BBDO’s social experiment
BBDO Singapore conducted a social experiment called ‘play experiment’ for Johnson’s Baby Active Fresh range to promote outdoor physical playtime for children. Parents in Singapore...
Digital Marketing, Adobe and $10 Billion Worth of Opportunities
At the recent Adobe Digital Marketing Symposium in Singapore, the CEO of Adobe, Shantanu Narayen, talked about his $4 billion company and the enormous growth...
Being the core component of real time: Twitter’s calling card
Social media has become an interesting sphere for marketers to explore. And yet when a social media brand looks to market itself, the action very...
ATS London: Brand Advertisers Go For Free
In the interests of helping to educate the mainstream marketing community, ExchangeWire has this year struck an agreement with trade body ISBA – the voice of...
JWT Singapore partners with Gigya to gain consumer insights
JWT Singapore announced that it has signed on as a solution provider with Gigya. This deal that marks the newest advertising agency partner to join...
Innity is now in Taiwan
Innity has announced the official launch of its operations in Taipei, Taiwan as part of the group’s expansion initiative to lead the region’s digital industry...
ATS London Panel Preview: Click Fraud Detection And Prevention
Transparency has been one of the key topics facing the ad tech sector in 2014, with issues such as click fraud, bot traffic and view...
The Weekly Digital Marketing Update @ Copenhagen INK (11-08-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!...
Meet ScoopWhoop, BuzzFeed’s fast-growing Indian clone
It is testament to Buzzfeed’s success that it has spawned a serious of knockoffs abroad. In India, there’s ScoopWhoop, Buzzfeed’s clone that churns out headline...
Scripps Among Publishers Facing ‘Programmatic Headwinds’
The shift to programmatic isn’t making things easier for Scripps, the media company behind properties like HGTV, The Food Network, and The Travel Channel. Programmatic,...
Eugene Cheong leads Socialathon 2014 jury as President
The entries are in, the countdown has begun – Socialathon 2014 Awards is gearing up to recognise excellence in social media marketing in the Asia...
Eugene Cheong leads Socialathon Awards 2014 jury as President
The entries are in, the countdown has begun – Socialathon 2014 Awards is gearing up to recognise excellence in social media marketing in the Asia...
Data pick of the day: Mobile screen time leads the way for Australians
People, now-a-days, can hardly imagine surviving a day without their mobile phones, tablets and laptops. These devices form an integral part of our daily lives....
Twitter Changes Pricing Model For Advertisers
Twitter is changing its prices. On Thursday, the company announced it was introducing new tools for what it calls “objective-based campaigns,” which include four new...
