IPG Mediabrands sets up DMP offering Sixth Sense for Asia
In continuation with its focus on augmenting its data offer, IPG Mediabrands Asia has set up its Data Management Platform (DMP), Sixth Sense. Sixth Sense...
Tagged: eyeblaster
Carat’s Anthony Rhind Wants A Transparency Pact With Publishers
Anthony Rhind, global chief digital officer at global media agency Carat, describes programmatic as “an emerging operating system” for marketing effectiveness. It’s about much more...
Why agency people are so unhappy
“It’d be a great business if there weren’t any clients.” “I can’t think of a single person who loves their job.” “Everyone in this industry...
Mobile Apps Yield Twice the CTR Of Mobile Web
Mobile apps versus mobile web: which has better engagement, which do customers prefer, which is better for advertising – the debate seems to go on...
Amobee Unveils Mega Stack Ambitions With Adconion Direct & Kontera
Speaking at a press lunch in Singapore this week, Mark Strecker, Amobee, CEO, and Steve Hoffman, CFO, (and Amobee’s M&A guy) shared insights with ExchangeWire’s Wendy Hogan about...
9.8% increase in China ad spend despite slowdown in key sectors: GroupM
China’s steady economic growth has effectively provided support to the confidence of advertisers. GroupM projects measured media advertising spending in China this year will increase...
Publicis Groupe rejigs management & leadership team to fuel fresh thinking
With a firm objective to extend its presence in the digital sphere and enrich its offerings by creating new services, either by organic growth or...
The Weekly Digital Marketing Update @ Copenhagen INK (16-09-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!...
AppNexus CEO Tells ATS Tokyo: ‘Differentiate Or Die’
Speaking at ATS Tokyo this morning (16 September), Brian O’Kelley, AppNexus, CEO, told attendees the ad tech sector was ripe for both commoditisation and consolidation,...
Adconion Direct & Kontera unified under Amobee brand post acquisition
Amobee has completed acquisitions of Adconion Direct and Kontera Technologies, Inc. (Kontera), and the integration of all three companies under the Amobee brand. Amobee now...
Native ads are getting a direct-response makeover
Native advertising is often used by publishers as a way out of being held to the direct-response metrics that have long been associated with banner...
Financial Times refreshes the newspaper for the digital age
The Financial Times has launched a refreshed newspaper, designed for the modern reader who consumes journalism in a variety of formats and values the editorial...
Havas Worldwide strengthens Japan creative team; appoints David Morgan
Havas Worldwide has appointed David Morgan as Executive Creative Director, effective September 1, 2014, responsible for leading all aspects of the agency’s creative evolution. In...
Dentsu Aegis Network & Toyota ride the next wave of Wakudoki
Riding on the buzz created with Jungle Wakudoki, Dentsu Aegis Network has launched Beach Wakudoki, the second installment of Toyota’s Wakudoki campaign. Running across eight...
HUL, PHD India, BJP lead MMA’s SMARTIES India 2014
The Mobile Marketing Association (MMA) has concluded the third annual MMA SMARTIES India Awards 2014 in Mumbai. SMARTIES India Awards honour mobile strategies that address...
