Missed call ad unit: Hit or a miss?
In markets such as India, the ‘missed call’ tactic in mobile marketing initiatives is not uncommon. Popularly seen on platforms such as Facebook that have...
Tagged: eyeblaster
ATS Comes To New York On 4 November; Event Agenda Now Published
ATS is now on three continents – well, it will be from 4 November, when the inaugural ATS New York will take place. ExchangeWire will make its US...
Zuckerberg in India: On connectivity, local languages & internet relevance
If there was one word that would surmise Mark Zuckerberg’s passion and focus areas, it is ‘connectivity’. When Facebook positions itself as a platform that...
Vaseline Women Indonesia assigns digital mandate to Ogilvy
Ogilvy & Mather Indonesia has been appointed the digital marketing business for Vaseline Women in Indonesia. The agency won a competitive, three-way pitch for the...
Disruption on display at TechCracker Singapore
Half-day roadshow sees more than 600 participants, with 7 startups featured Via DNA
Asian shoppers transact & spend more time online
Consumers across the globe are mixing the online and offline worlds more when they shop and are doing so in different ways and to varying...
Facebook Poses Further Threat To Google With Full FAN Roll Out
Facebook is building on its momentum in the ad tech space with the announcement of the global launch of its Audience Network (FAN) tool, which...
The Weekly Digital Marketing Update @ Copenhagen INK (07-10-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!...
The price of entry for programmatic
The automation of digital media buying has been on the rise for a number of years now and the benefits of programmatic and RTB (real...
Google’s DMP Lockdown; Facebook Dabbles In Health
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Lockdown Google has been on a road tour of sorts with data-management providers,...
Engagement, conversion are top content mktg initiatives for B2B players
B2B (business to business) marketers are creating more content and using various tactics to promote and distribute content to their respective audiences. This specific section...
Keeping sports’ spirit energised: 361° at 2014 Incheon Asian Games
One of the most highly anticipated showdowns at the recently concluded Asian Games in Incheon was the three matchups between Chinese swimmer Sun Yang and...
JWT Malaysia appoints Nixon Lee to new role of Digital Integration Director
JWT Malaysia has brought Nixon Lee on board in the newly created role of Digital Integration Director, a move that attempts to underscore the agency’s...
Samsung retains Publicis Groupe agencies for global ad biz
Culminating its global review for advertising partners, Samsung Electronics has retained its roster agencies Starcom Worldwide and Leo Burnett for the share of the pie...
The Move To Cross Screen IDs And Its Potential Fall Out
Facebook and Google are among the key industry stakeholders to flaunt their wares at arguably advertising’s biggest event this this week, and a consistent theme...
TNT gets aboard a human truck in large scale mktg push
TNT has embarked on what is seen as one of its first large-scale advertising push in years. In an integrated campaign, ‘The People Network’, TNT...
