Why Publicis Groupe paid a 44% premium to create Publicis.Sapient
“Christmas came early for Sapient share owners,” WPP’s Chief, Sir Martin Sorrell, made this remark on the recently concluded Publicis-Sapient deal. While Mr Sorrell calls...
Tagged: eyeblaster
Publicis.Sapient: Transformative in India?
Publicis Groupe’s global acquisition of Sapient in a USD 3.7 billion all-cash deal witnessed its fair share of news frenzy in India. Through this deal,...
Google’s Search History Shows The Way For Display
Ahead of his ATS New York speaking engagement, John Snyder, Grapeshot, CEO, and veteran of the digital marketing space, reflects on how companies in the...
Top trends 2014-15: The rise of ‘brand engagement’ in India
Marketers in India are increasingly adopting ‘brand engagement’ as an integral part of marketing campaigns. According to an Omnicom Media Group India report, What’s Next Trend Report...
Beards and beyond: The visual trends agencies made happen in 2014
Just as diets, hemlines and Kim Kardashian’s hairstyle are subject to popular trends, so too are visuals influenced by culture at-large. Designers and creatives —...
Creative Polite Banners Corner Best Click Rates for Luxury Ads
Perhaps it says as much about the general state of the economy as advertising, but when it comes to click rates for polite banner ads...
Eyeview Wants To Personalize Online Video Like Display And Search
It seems all online ads, except video ads, are targeted. That online video largely isn’t personalized seems odd, since the ad industry jumps on any...
Facebook Talks Up Future Ad Tech Investment
Facebook spoke about the importance of ad tech in its recent earnings call with Sheryl Sandberg, Facebook, COO, telling investors it is vitally important to...
VML’s APAC bet: Nurturing a culture of growth & creativity
Asia Pacific has been an important region in the overall VML growth chart but more so in the year gone where markets such as China...
NTUC FairPrice Xtra goes mobile for anniversary contest
NTUC FairPrice Xtra supermarket in Singapore recently celebrated its seventh anniversary and so was looking to increase brand engagement with local families. Background The supermarket...
Yahoo CEO Marissa Mayer Focused on Mobile, Native, Video
The ballyhoo about Yahoo may be warranted. In a recent earnings webcast, it appeared that CEO Marissa Mayer’s tenacious turnaround plans may be starting to...
The Weekly Digital Marketing Update @ Copenhagen INK (27-10-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensiveoverview of the top digital marketing stories and breaking news from the past week. Enjoy! Asia Digital Marketing News Week in Review: From Norway to Singapore...
Doing digital on a budget: How 5 shops created great work on the cheap
In digital, you either adapt or you die. Metabolisms are faster, the need for flexibility is unparalleled and great things have to be accomplished on...
Digital Publishers Push Custom Advertising Ahead Of Display
Publishers looking for new digital dollars have homed in on native and custom advertising packages. These initiatives, more than programmatic, served as the focus for...
Apple Pay Plus Retargeting is Powerful One-Two Punch
Apple Pay, the new mobile payments system, is here. Now available to consumers, the system is being praised by direct response and retail brands. Apple...
Smaller screens attract higher engagement rate in Asia, says Appier
Taiwan-based marketing technology company, Appier has published Asia’s first cross-screen research report, providing insights into how users interact on multiple devices. Appier has based the...
