Net Neutrality: The debate rages on
Before adding to the ongoing debate on Net neutrality, maybe one must begin by thanking John Oliver and his team for simplifying the geeky notion...
Tagged: eyeblaster
ATS Paris preview: A Snapshot of 2015
Ahead of his ATS Paris keynote, Emmanuel Crego, ONE by AOL: video, business director, France, gives his take on some of the key market developments...
Dog sets up shop in Indonesia with eyes on ASEAN region
Following a year of significant growth in 2014, creative agency Dog has opened a new office in Jakarta to service existing clients, while planning to...
Epsilon Hints at Changes To Its Conversant Business
Epsilon is going through changes as it continues working towards integrating Conversant, the company formerly known as Valueclick, which it purchased it for $2.3 billion...
How Nars is bringing modern luxury to social media
At the peak of Nars cosmetics’ most recent social media campaign, the associated hashtag was mentioned in 30 tweets every second. ‘Breakthrough,’ which the luxury makeup brand launched in...
Attracting eyeballs through native
Six things you didn’t know about Native Advertising: #1. Native advertising generates up to an 82 per cent increase in brand lift. #2. Native ads...
Trending in India: Twitter celebrates Rahul Gandhi’s return
Amidst conversations on net neutrality in India and the ecommerce giant Flipkart pulling out of Airtel Zero, another development in India that was trending and...
Diversifying Programmatic; Google Offering Up Emails For Targeting
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Splashy Programmatic Programmatic is slowly seeping into other digital formats, Ad Age reports. Automation...
Blakeman departs OMD APAC CEO job for a senior global UK-based role
Ending a four-year stint as the APAC Chief for OMD, one of the Omnicom Media Group agencies, Steve Blakeman is all set to bid adieu...
Komli throws a 60-second pitch challenge to agencies
Komli Media has initiated a challenge that would see agency professionals hone the craft of pitching in 60 seconds. Dubbed as The 60-Second Pitch, the...
Native, content & other mktg ammunitions
When I began thinking about writing this article on trends in Content Marketing, I wasn’t interested in just discussing fads. I was hoping to focus...
Five Top Tips for Successful Programmatic Marketing in APAC
Brands that are new to Asia-Pacific or keen to push out their programmatic plans in the region but don’t know where to start, will find...
Programmatic Native Has Pivoted the Buy- and Sell-Side Dynamics
Mike Harty, PowerLinks, co-founder, and ExchangeWire columnist, examines the latest IAB ad spend figures and the history of programmatic advertising, to demonstrate how publishers are...
3 ways in which retargeting can be advantageous
What does the future promise for programmatic? Here is an attempt to extract some signals from the noise, by concentrating on one piece of gold,...
All eyes on mobile
Take a look around when you’re walking down the street, and I’ll be surprised if you don’t find just about everyone checking their phone. Many probably...
What’s Missing in Programmatic Mobile?
Mobile advertising, and the application of programmatic media-buying technologies on the channel, is one of the key challenges facing the contemporary marketer. A week ahead...
