I-want-to-go moments: Asian consumers going places with mobile
Over the weekend, my wife and I were invited to a friend’s daughter’s fifth birthday party, and we wanted to pick up a storybook as...
Tagged: eyeblaster
Despite cleanups, platforms are still black boxes. Bespoke brand algorithms can pry them open
By Martin Stockfleth Larsen, Chief Marketing Officer, Adform Amazon has one problem it’s been trying to solve for two decades: how to deliver physical goods...
Raja Rajamannar on MasterCard’s journey to ‘priceless’ experiences
The connected consumer matters for MasterCard. After all, any conventional definition of the different kinds of audiences changes, when they become active in an always-on...
Marissa Mayer Joins Powerhouse Line-up at 2015 IAB MIXX Conference
Yahoo CEO to Share Her Perspective on the Future of Digital Media & Marketing in Fireside Chat with Jacob Weisberg, Chairman and Editor-In-Chief of The...
Why ‘open’ partnership matters in the marketing business
Henry Tajer The industry has been in a fast-paced evolution for the last decade, and this itself has created innovations – Henry Tajer, Global CEO,...
Native video ads perform better: Study
Purpose-built, native video ads drove significant lift for brands, as the native, in-feed, auto-play videos grew rapidly, according to a joint study by Opera Mediaworks...
4C connects TV & social media to improve multi-screen ads
4C, a data science company that is powering the future of advertising, has launched its first product integration with Teletrax technology. The new solution enhances...
If Data Is A Commodity, The Premium Goes To Creative
AdExchanger | Creatives deserve to be part of the conversation around programmatic media. The fact is, they’re not. “There are no true creatives in this...
Brands Need to Move Beyond Blacklists & Whitelists
Brand safety is more important to advertisers than ever before, and damage to brand reputation has been identified as the number one risk for businesses...
FB’s investment in education pays off; Blueprint crosses 200k enrolments
Facebook made a significant investment in educating the industry, including key stakeholders such as marketers, agency professionals, SMBs (small and medium businesses) and Facebook partners,...
Adblock Plus Publishes Browser App; More Industry Consolidation Due to IronSource/SupersonicAds Merger
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus releases a mobile browser; IronSource...
Spreading the Wings of Audience Data
Quality audience data is shaping the future of marketing. It’s in the minds of the world’s leading campaign-makers who respect that audiences are made up...
Half of Consumers Watch VoD everyday; 85% of Marketers Unable to Prove Impact of Social Media
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
METRO GROUP & Alibaba partner to promote ecommerce in China
METRO GROUP has signed a strategic partnership with the Chinese online and mobile commerce company Alibaba Group to promote business in China’s rapidly growing e-commerce market....
Cracking China: the Challenges for International Ad Tech Companies
Recent international events may have caused a brief hiccup in international confidence, but China is still the world’s most rapidly growing digital advertising market, and...
The programmatic sales team: How to build one, how to improve the one you have
By Angela C. Kinsella, Senior Director, Programmatic Sales Operations, Demand Media When we all started down the programmatic road, the fear was that salespeople were an...
