Foxtel tells Australians to ‘Make it Yours’ in new campaign
Whybin\TBWA Sydney and Foxtel’s in house creative agency, Felix, have launched a major new campaign for Foxtel. Dubbed ‘Make it Yours’, the new marketing push...
Tagged: eyeblaster
Ask the expert: Can mobile programmatic truly deliver?
It is true that there are some limitations to programmatic mobile when compared to desktop. Generally speaking, post-click (or tap) attribution on mobile is lower...
AppNexus Outstream Video Exchange: Q&A with Eric Hoffert, SVP Video Technology, AppNexus
AppNexus’s outstream video has been launched for buyers and is four weeks into closed testing for publishers. Eric Hoffert (pictured below), SVP of video technology,...
Google Launches Analytics 360 Suite; Sky Go Linear Partners with Yospace
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Analytics 360 Suite; Live ad insertion for...
Apple News Goes Native: Ads That Look Like Stories Soon to Hit News App
“Apple has introduced a new ad format for sponsored posts that will appear in users’ news feeds alongside articles in the Apple News app,” reports...
Audience Profiling: Time to Ditch the Stereotypes
The way in which audiences are profiled and defined across advertising channels stems back from a legacy within traditional media; which allowed advertisers to easily...
Mobile Video Plays on the Rise; Viewability Affects Ad Effectiveness
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Six degrees of collaboration
In a recent discussion on agency performance tracking, there was a debate on what collaboration actually means. While everyone was aware of the definition of...
#SXSW: The next big shift for content from augmented, virtual or mixed reality
We’ve been exposed to augmented reality for a while now. HP’s Aurasma product can add augmented layers of information and entertainment to print ads, catalogue...
Over the Garden Wall Into Cross-Platform Video: Q&A with Chris Bennett, MD, Pixability
Cross-platform video advertising between walled gardens doesn’t sound like a particularly easy way to go about running an advertising campaign. Advertisers know that their audiences are...
Brazil’s Digital Ad Market to Grow by 12%; Isobar Debuts in Mexico
Latest news of Latin America: the numbers of the Brazil market, expected to grow by 12% in 2016; Dentsu Aegis’ acquisition in Mexico that brings...
McCann Worldgroup Malaysia hires new CCO
McCann Worldgroup Malaysia has appointed Ng HeokSeong as Chief Creative Officer, building on its strong legacy of great talent, strategic insights and inspirational work. Mr HeokSeong brings over...
Why chasing after 100% viewability makes no sense for advertisers
If you’re a brand advertiser this make total sense, as viewability is a great proxy for quality inventory. However for a performance campaign, total viewability...
Immersv Launches Mobile Virtual Reality Ad Platform
This week, Immersv announced the public launch of its mobile Virtual Reality advertising platform. The platform, which has been in private beta since last December,...
Publicis Media Reshuffled; PubMatic UK Appoints Paul Gubbins
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis Media reveals new structure; New country...
How mobile developers can conquer overcrowded app stores
by Pat McCarthy, SVP, Marketing, AppNexus As of early 2016, approximately 1.6 million apps are ready for download on Google Play. Meanwhile, on a neighboring...
