#sowhoknew: Social goes Hollywood – FaceFlix anyone?
Not content with pushing out clips of cats scared of cucumbers (yep it’s a thing), the likes of Facebook and Google now want to start...
Tagged: eyeblaster
WPP’s Australian digital agency DT enters Singapore with new office
DT, part of WPP AUNZ, has opened its official office in Singapore, which is being launched in partnership with Ogilvy & Mather, also a WPP company....
EU Approves GDPR; House of Lords Wants More Transparency on Online-Platforms
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU approves GDPR; House of Lords comments...
Sudhir Nair to head digital at Omnicom Media Group India
Omnicom Media Group India has appointed Sudhir Nair as Managing Director – Digital. In his new role, Mr Nair will drive the digital agenda for...
Twitter launches First View in APAC
Twitter introduced First View in Asia Pacific which helps marketers achieve significant audience reach with exclusive ownership of Twitter’s ‘most valuable advertising real estate’ for a 24-hour period....
Going Native: Mobile Advertising Genius or False Economy?
Native is often touted as the solution to combatting ad blocking, particularly in the mobile space; but does it really work? ExchangeWire speaks with Rakhee...
Search ads found to lift in-store sales: report
As reported by AdAge, consumers who saw ads for Greek yogurt brand Chobani when searching for yogurt-related terms spent 9% more on Chobani than consumers...
Yahoo Earnings: Just Above Estimates
Yesterday (19 April) Yahoo! Inc. (NASDAQ: YHOO) announced earnings and revenue just above analyst estimates. Yahoo’s struggle continues; there are concerns in all corners of the...
Verizon, Hearst Ink Agreement to Acquire Complex
It’s a mammoth deal that became official public knowledge on Monday. Verizon and Hearst announced yesterday that they have entered into an agreement to jointly...
John Steedman named as Chairman, WPP Media Services, ANZ
WPP AUNZ has appointed industry veteran John Steedman to the newly created executive position of Chairman, WPP Media Services, Australia and New Zealand. As part...
OMO tells Australians, ‘Dirt is good’ in new campaign
OMO, Australia’s laundry detergent brand, with its Dirt is Good mission, has ignited the ‘real play’ social debate via The Real Play Experiment; an online...
How are brands using people-based advertising?
Econsultancy has released the North American edition of its People-Based Advertising report, in partnership with Signal. The report evaluates the impact and future of addressable...
RNC’s Voter Data Firm Teams Up With Google, Facebook and Other Ad Firms
The Republican National Committee’s exclusive data provider, Data Trust, is set to announce a slew of new partnerships with digital ad firms, part of an...
UK Ad Spend Tops £8.6bn; Appointments at The Trade Desk & Plista
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB UK Ad Spend report; Appointments at The...
Closed Means Unaccommodating: Q&A with Graham Moysey, Head of International, AOL
Following the fascinating keynote speech on the topic of publisher holistic yield management at the recent ATS Paris event, delivered by Olivier Lavecot, country manager France &...
How Microsoft Australia used interactive video to improve brand perception
Much has been said about the death of the standard banner ad, and the rise of online video advertising due to it being more effective...
