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by Copenhagen INK · Published 17/05/2013
The discussion was prompted by Stefan Tornquist when he asked, “What are the internal, organizational challenges to Integrated Marketing?” Here’s a wrap-up of our collective...
Adap.tv held a half-day event in London this week to discuss the themes around programmatic video. The agenda was packed with eclectic speakers coming from...
The banner ad apologists are fighting a losing battle, argues AdContrarian Bob Hoffman. Via digiday,com
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 15/05/2013
Please describe your job! What does a Head Of Performance do? I always receive quizzical looks, followed up by a lot of explanative detail from...
ExchangeWire wrote a piece recently on why local publishers should build out the SME platform, leveraging the already existing relationships that they have with local...
Native ads continue to gain an upper hand on traditional banner ads. That’s the suggestion from a new report by Sharethrough and the IPG Media...
CP+B’s new role aims to embed technology deeper in the creative process. Via digiday,com
So, we’re all pretty happy with how online measurement works. Right? Ask a digital marketer why your marketing pounds should be spent online and, among...
There are a lot of ad technology sleeping giants out there. Facebook. Amazon. Ebay. Twitter. Most of these usually pop up in breathless op-ed pieces...
We hosted our third Ad Trader Conference in Berlin two weeks ago. It was an interesting day, and threw up some fascinating debate and talking...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 26/04/2013
The CEO of a popular European network explained that their strategy is to negotiate three to five year deals with their most important clients, acknowledging...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 22/04/2013
However the report also states that in 2012 40% of consumer goods campaign spend on the Millennial Media platform was attributed to at least one...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 17/04/2013
On March 20, thirty leaders from a variety of industries, stretching from finance to pharmaceutical to ecommerce gathered for Econsultancy’s Digital Cream London 2013, one...
<a href="http://www.exchangewire.com/blog/2012/12/13/wire-column-making-RTB-work-for-publishers/simon/” rel=”attachment wp-att-23724″>Simon Halstead is Director, Microsoft Advertising Exchange and Scale Display, EMEA, Microsoft Advertising Disclosure – I have worked for agencies, sales house,...
Regional – adidas has awarded independent creative network iris Worldwide its social media duties for Southeast Asia. Source: Marketing Interactive
Have we left the brand advertisers behind? It’s time for non-response to receive insight in digital advertising. One of the big debates in the digital...
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