Six examples of brilliant marketing creative to enjoy with your coffee
Social Tacobell In the words of David, our intern, Taco Bell’s Twitter account ‘doesn’t feed out generic, bland, and often repetitive info’. Instead, those with...
Tagged: eyeblaster
What Brands Can Learn from Newsrooms
Kunur Patel is brand strategist at Percolate, a content-marketing technology company. Follow her @kunur. In real-time marketing, the focus has largely been on the output: the home-run...
10 interesting digital marketing stats we’ve seen this week
Royal Baby news boom Experian Hitwise looked at the changes in online search patterns caused by the Royal Baby news on Monday. Their data shows...
Mobile marketers must reach for the stars
A new generation of mobile ad formats is doing exactly this, and by empowering the consumer to choose whether or not to engage with advertising,...
As Budget Flows Into Mobile, Rubicon’s Paul Gubbins Discusses How The Mobile Revenue Gap For Publishers Might Be Bridged
Given the explosive growth in Facebook mobile revenue, the question will ultimately rise among traditional publishers as to how they are going to capture some...
Rich media mobile ads are four times as effective as banner ads: report
It stands to reason then that Opera also reports that rich media ads are becoming more popular with advertisers. The data is aggregated from 378...
‘Agencies & Tech: Better Out Than In?’, by Will Margiloff, CEO, IgnitionOne
Holding companies and their agencies do a lot of things very well (which explains the enormous number of awards they give to each other every...
The Big Mobile Ad Push: What are the Implications of the Criteo Acquisition of In-App Targeting Specialist, AD-X?
There’s been a raft of acquisitions this week in the mobile space, as traditional ad nets and digital advertising vendors look to bulk up their...
Ad Tech’s People Problem
It’s not just engineers. Netmining’s Will Doherty argues the industry needs more people from many backgrounds, particularly creative. Via digiday.com
Australia Cross-Channel Marketing Report
The Australia Cross-Channel Marketing Report, sponsored by Experian Marketing Services, looks in detail at the level of integration of different digital channels, use of cross-channel technology and...
5 Cool Brand Instagram Videos
Instagram video has taken off, and brands like Taco Bell, Nissan and Topshop are getting creative with the new short-form video tool. Via digiday,com
Consolidation And The Rise Of Ad Tech Fatigue
There are no obvious symptoms for this new ailment in the digital advertising space, but the effects of “ad tech fatigue” can be seen everywhere...
Back up bro! Does anyone really want smartphone NFC?
Tomorrow’s World: rubbing phones together When the iPhone 5 was released without NFC capability, last year, it was reported as noteworthy. This could’ve been Apple-launch...
‘The Data Trends That Will Drive Globalised Media’, by Barnaby Chapman, Product Director Europe, Mediaocean
What’s the biggest hurdle that global media management faces in the coming years? One good candidate is data and how its managed. It’s hard to...
Mozilla Vs IAB: The Unseemly Spat That Is Masquing A Looming Crisis For The Industry
We witnessed a “gloves off” interview from Randal Rothenberg, IAB CEO, over on Adexchanger this week. He took aim at the Mozilla organisation, arguing that...
Samsung Says Boxee is in the Bag
South Korean tech behemoth Samsung has confirmed its latest acquisition: television streaming and recording service Boxee. Boxee is best known for its Boxee Cloud DVR,...
