Leading Early-Stage Ad Tech Investor, Project-A, Discusses its Incubator Offering & Investment Strategy
You could argue that European VCs and early-stage investors are clueless about ad tech – and tech in general. You could say that, and you’d...
Tagged: experience
BlackBerry Launches ‘Youthful’ New Smartphone… But Not for The U.S.
BlackBerry is testing what it calls a “youthful” new smartphone in selected markets… outside of the U.S. This week, BlackBerry raised the curtain on the...
The ‘Bugs’ Are Out at Google I/O
On Wednesday, BugSense – creators of a leading mobile app monitoring solution – announced that the company will be participating at Google’s I/O developer conference...
The IPinYou Global Algo Contest & The Democratisation Of Data
IPinYou, the market leading ad tech company in China, recently announced the launch of its bidding algorithm competition. Having invested heavily in the research &...
Digital Marketing and the Consumer Experience
Here’s why it’s time to improve the consumer experience online. Source: ClickZ Asia
Google Glass: Is The Honeymoon Over?
Before it could even reach the masses, Google Glass captivated the fascination of millions after its official preview earlier this year. A sleek technology designed...
DirecTV Bringing Voice Search to Mobile Apps
With so many channels and programs to sift through today, holding the traditional TV remote has become a protracted experience for many viewers who enjoy...
The wider impact of Facebook Home
With industry commentators predicting the arrival of a Facebook phone it was a small surprise to most when Facebook actually came out with ‘Facebook Home’. ...
Monetise this: the connected experience
Sky Go There are opportunities for different players in this space to generate revenue or defend existing revenues from rivals. Sky Go is a great example...
The Drum daily jobs round-up: TBWA Manchester, RAR, Hall and Partners, Castle Galleries, The Little Black Book Agency
An account manager job is available with TBWA Manchester. The agency is looking to hire an individual with an agency background with strong strategic skills...
Three best practice tips for integrating paid search with offline campaigns
Although marketing activity through paid search has become more important, this does not mean that above the line marketing campaigns are less important. On the...
How Publishers Define Native
For most — including the Atlantic, Politico, Gannett and others — it’s about fitting the ad into the site experience. Via digiday,com
Interview Between Elisa DBI & ion Interactive on the Current State of Marketing Technology
Rob Jackson, MD, Elisa DBi and Scott Brinker, Co-Founder, ION Interative recently caught up to discuss how technology is broadly affecting marketing; the emergence of...
Accenture / Econsultancy Digital Marketing
Econsultancy is partnering with Accenture’s digital marketing practice, Accenture Interactive, to conduct a half-day interactive roundtable session which guarantees to inspire with thought provoking discussions,...
Accenture / Econsultancy Digital Marketing Roundtable
Econsultancy is partnering with Accenture’s digital marketing practice, Accenture Interactive, to conduct a half-day interactive roundtable session which guarantees to inspire with thought provoking discussions,...
‘Why is it Important to Have a 360 Customer View?’, by Dan Robinson, Artemis Manager, MPG Media Contacts
Most businesses now have a fairly good understanding of what their online media is doing to drive leads to their site, they have a good...
