Meyers Launches ‘Game Changing’ App for the Housing Industry
On Monday, Meyers Research shared details with MMW of its latest launch – Zonda. Zonda is the first mobile app of its kind dedicated to...
Tagged: experience
Triton Digital Partners with Lotame to Streamline Audience Targeting
Partnership Enables a2x Advertisers to View Targeting Data from Multiple Third-party Sources in a Single Interface LOS ANGELES – Triton Digital, a leading technology provider for...
Here’s What Happened in Mobile Marketing This Week
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. IAB: Mobile Advertising...
Crimtan Integrates with New RTB Connectivity Solution, the BidSwitch
Multiple new inventory sources made available through a single integration with IPONWEB’s new RTB infrastructure play. London – UK digital advertising technology company, Crimtan (www.crimtan.com),...
Digital Advertising Veteran Clark Kokich Joins Marchex as Chief Strategy Officer to Help Accelerate Company’s Mobile Advertising Leadership and Customer Development
SEATTLE – Marchex, Inc. (NASDAQ:MCHX), a leader in mobile performance advertising, announced that Clark Kokich, advertising technology expert and digital marketing thought leader, has joined the...
GPShopper Brings New Mobile Marketing Resources to Retail
With the holiday shopping season fast approaching, it’s a great time of year to introduce new mobile marketing solutions for retailers large and small. To...
ActionX and Branding Brand Announce Mobile Commerce Partnership
NEW YORK – ActionX (www.actionx.com), the first platform that connects the dots between mobile customer acquisition and mobile retargeting, announced a partnership with Branding Brand, the...
Lucy Lights the Way for Runners
To those who’ve always wanted to run through a magical fairy forest with sparkling lights, today is your lucky day. Women’s sportswear brand lucy Activewear,...
Marketers Can Connect with Consumers across 50 Cable Networks on Any Screen for First Time with TWC Media Ads Everywhere
NEW YORK – Time Warner Cable Media (TWC Media), the advertising sales division of Time Warner Cable, announced the launch of TWC Media Ads Everywhere, a...
How TfL uses big data to personalise its marketing campaigns
What are the main marketing aims for TfL, as presumably it’s not about brand awareness? The role of TfL is to keep London working, growing...
Is making a successful game an art or a science?
In a recent article the Ad Contrarian philosophically asked ‘is advertising art or science?‘. It highlights that advertising has both sides, which has similarities with...
TellApart Acquires Email Marketing Optimization Provider AdStack
AdStack Technology Adds Email Personalization to the Suite of TellApart Marketing Solutions BURLINGAME, Calif. – TellApart, the preeminent provider of personalized marketing solutions for omnichannel commerce, announced...
Acxiom Innovation Leadership Recognized with Top Award Wins
The Company Takes Home People’s Choice Stevie® Award and Silver Stevie® Award in 2013 American Business Awards SAN FRANCISCO – Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service...
Email Beats Social Networks for Online Offer Sharing: Study
Email beats social networks Facebook and Twitter combined as the top medium for sharing online coupons and other offers, according to new research from SocialTwist,...
What if web ads became opt-in?
– More photos of the ad-free city You may believe that nobody would ever be in a position to instigate such a madcap plan, but...
Why empathy is a crucial skill for web designers
What it means to empathise Empathy can be defined as “the ability to understand and share the feelings of another.” I believe we have become...
