New FireChat App Takes Mobile Chatting ‘Off The Grid’
This week, MMW was privy to a sneak peek at a groundbreaking new app from Open Garden, a San Francisco-based startup with an appetite for...
Tagged: experience
Data pick of the day: Tablet fastest growing second screen
Second screen — for some, the reference is to the use of a device – mobile, tablet or smartphone – for an enhanced viewing experience...
OpenX Appoints Digital Media Veteran Tom Fuelling as Chief Financial Officer
Former Hulu CFO Brings More Than 25 Years of M&A and IPO Experience; Appointment Comes During OpenX’s Rapid Global Growth LOS ANGELES – OpenX Technologies,...
OPS V
Event Type: OPS Geographic area: US/North America Tuesday, June 10, 2014 Sub Headline: How Digital Marketing Works Event promo: OPS is a unique opportunity to...
The Innovation Paradox
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Advertisers Ramp Up Performance-Based Mobile Advertising
Just in time for Mobile World Congress this week in Barcelona, Spain, the mobile advertising experts at MassiveImpact have published a new report that highlights...
ActionX Expands Operations in West Coast with Addition of Nate Feduska, VP Advertising Sales
Former Amobee Executive to Lead Expansion of ActionX and Build Strategic Partnerships for Mobile Retargeting Platform NEW YORK – ActionX (www.actionx.com), the first platform that...
DataXu Names Software Executive to Board of Directors
Dan Demmer Joins DataXu’s Board BOSTON – DataXu, a leading provider of programmatic marketing solutions for brands and agencies, announced that Dan Demmer has joined...
Native for advertisers: five key considerations
Strike a balance The key to effective content marketing is to strike the right balance between brand messaging and content. To be effective, content must...
Indy Star’s Bizarre Tale of Real-Life Exorcism Wins Huge Mobile Traffic, but Cashing In Is Harder
Gannett’s Indianapolis Star is happily learning what movie studios have long known: Ghost stories are a huge draw. “The exorcisms of Latoya Ammons,” a 5,300-word...
Space Ape Games Turns to Swrve’s Relationship Marketing Platform to Optimize First-time User Experience and Boost Retention
By Testing Variants in Real-Time, Company Identifies In-App Marketing Actions That Impact Bottom Line SAN FRANCISCO – Swrve, the leader in relationship marketing for mobile apps,...
Integral Ad Science Secures $30 Million in Funding From August Capital
Fast-Growing Company Doubled Revenue and Retained 98 Percent of Clients in 2013; Plans for Continued Data Science and Technology Innovation and International Expansion in 2014...
Anne de Kerckhove, Videology, Explains What Programmatic Space Must Do To Attract A Larger Share Of 2014 Brand Budgets
Programmatic buying continues to dominate video advertising conversations, and the ad tech industry can expect it to move further into the mainstream of media buying...
Invodo Announces Support by Leading Tag Management Platforms
Video company’s conversion tracking tags are supported by BrightTag, Ensighten, IBM® and Tealium® AUSTIN, Texas – Digital website tags play a key role in helping...
Gerard Barron, Co-Founder and Former CEO of Adstream to Serve as Executive Chairman for Kannuu
Barron to Guide Business Development Initiatives, Accelerate Adoption of the Kannuu Video Search and Discovery Platform Kannuu Pty Ltd, a provider of search and discovery...
Adobe Q4: Cites Strength In Marketing Cloud Suite
Adobe Systems attributed $316 million of revenue in Q4 to its six-product suite, Adobe Marketing Cloud, a 38% year-over-year increase. Adobe Marketing Cloud, which includes...
