The Challenges of Programmatic Buying in LatAm
Digital media, and especially buying it programmatically is still seen as an ‘emerging platform’ in Latin America, this is despite audiences there spending more time...
Tagged: experience
Frost & Sullivan believes bet on Iskandar Malaysia will pay off
Two years after opening a temporary office in Iskandar Malaysia, Frost & Sullivan moved into its new site at Iskandar. Its global president and managing...
AKQA appoints Eric Cruz as Executive Creative Director, Shanghai
AKQA has appointed Eric Cruz as its Executive Creative Director in Shanghai. Mr Cruz will look after the growing Shanghai Creative team and their work...
Digi eyes top spot in mobile Internet space
Malaysia’s third largest mobile operator Digi.Com Bhd has set an ambitious goal of becoming the best mobile Internet provider in the country, mainly by focusing...
JWT & Changi Airport say ‘I’m Home’ to celebrate SG50
Changi Airport brings its brand values to life with ‘I’m Home’, an online campaign created by J. Walter Thompson Singapore to celebrate the company’s vision...
Nativo Announces Appointment of comScore CEO Serge Matta to Board of Directors
Industry veteran with deep experience in digital technology and online media brings fresh perspective to leading native advertising technology company LOS ANGELES — Nativo, the...
The Justine Sacco redemption tour: Too little too late?
Justine Sacco made headlines a little over year ago when a very ill-conceived tweet she sent burst into viral flames. Sacco was the head of...
DigitasLBi promotes Himani Kapadia to COO in APAC; Amaresh Godbole to MD in India
DigitasLBi, a Publicis Groupe-owned global marketing and technology agency, has promoted Himani Kapadia to the newly created role of Chief Operating Officer in Asia Pacific....
Digi capitalises on data market
Mobile operator Digi.Com Bhd’s efforts to focus on the data business and improve the mobile Internet experience appear to be yielding positive results. Via DNA
Havas’ Ed Mapa heads to Digital Arts Network at TBWA\SMP in Manila
TBWA\Santiago Mangada Puno has appointed Ed Mapa, Jr. to head TBWA’s Digital Arts Network (DAN) Manila, the latest office in TBWA’s global digital offering. Jimmy Santiago...
Cool ideas: Pay it forward comes to retail
Next time you go to check out at a retail site, you might get the option to do a solid for the next person coming...
How Adtech & Martech Firms are Increasingly Colliding
The amount of companies in the martech sector has almost doubled in the last 12 months, with the number of vendors classified as operating in...
Gartner Blames Weak Mobile Customer Service for Impaired Customer Engagement
The title of the report says it all: “Weak Mobile Customer Service Is Harming Customer Engagement.” Less than stellar mobile customer service, say researchers at...
2GO Group names Y&R as AOR
2GO Group, the Philippines’ oldest, largest, and premier logistics provider, has named Y&R | LabStorePhilippines as agency of record for all its creative requirements. The...
60% marketers unsure of cost of fraud to their organisation
Few marketers understand the full benefit of fraud-prevention systems on their activities as about 60 per cent of marketers are unsure of the cost of...
All Things Old Made New Again? Email Is Top Category for More Marketing Money in 2015
It’s not going away — and it just might get better. Yes, we’re talking about email, the death of which has been fraudulently foretold for...
