Ronita Mitra quits Vodafone India
Ronita Mitra has resigned as the SVP and Head of Brand, Media, Digital and Consumer Insights of Vodafone India. Sources close to the development have confirmed the...
Tagged: experience
How Germany Moves Out of the Programmatic Slow Lane
The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things adtech, mar tech and programmatic. Germany has two conferences focused exclusively...
Y&R SG named creative AOR for SG’s Ministry of Manpower
Y&R Singapore has been appointed as the creative agency of record for the Ministry of Manpower, following a tender process. The Ministry of Manpower has...
Telco Deep Dive: Customer experience key to Maxis digital strategy
Maxis believes that a brand is built through the customer’s experience with it and not through advertising. Taking this one step further, it has made...
Music at the Core of Apple’s WWDC 2015 Keynote
Although Apple definitely had no shortage of treats in store for those looking to the future of iOS and Mac, the major standout from yesterday’s...
mInteraction beefs up creative team
mInteraction, the digital arm of GroupM Thailand, has appointed Anjawin Shinkhem as Creative Director. In his new role, Mr Shinkhem will lead a newly created team...
Facebook introduces Facebook Lite app
Facebook has launched a new Facebook Lite app for Android phone which would work better in areas where the network is slow or the bandwidth...
Reddit Upvotes Video, Plots Publisher Tools
When Reddit revealed it would produce original video, code for “more premium content,” it was right in line with its pitch to brand advertisers –...
IPG Mediabrands boosts global leadership team
Henry Tajer, recently appointed Global CEO of IPG Mediabrands, has announced several key positions to bolster his global leadership team – in a move that...
Ashok Lalla quits Infosys; turns digital advisor to brands
After three years as Global Head – Digital Marketing for the USD 8 billion Infosys, Ashok Lalla has decided to quit the Company. Starting June,...
Customer experience: Innovate or suffer consequences, says IDC
Senior IT executives must ensure that they are able to offer IT-enabled products and services to address gaps in customer experience so that their companies...
Innovation edge in customer experience getting tougher: Gartner
Maintaining the innovation edge in customer experience is becoming increasingly challenging, according to a senior analyst from Gartner Inc. Via DNA
Brother International SG reappoints The Hoffman Agency as AOR
Brother International Singapore, has re-appointed The Hoffman Agency Singapore as its agency-of-record for the fourth year running. This extended partnership will see The Hoffman Agency...
VML India awarded digital mandate of Wendy’s India
VML India has been awarded the Digital Agency of Record responsibilities by Wendy’s India, after a multi agency pitch. Wendy’s, an American brand of burger...
Banks don’t hold the future of banking: Akamai exec
Banks may talk about a customer-centric experience, but there is too much governance and too much legacy, and they are horrible at innovating, says Akamai’s...
IoT was Hot at Mobile World Congress
A key theme at this years’ Mobile World Congress was the rapid emergence of the Internet of Things as key future growth area for product,...
