Five lessons from Unilever & Vserv.mobi on mobile mktg
Over the years, many theories have been presented around how mobile should form an intrinsic part of a holistic marketing exercise. Some of the largest...
Tagged: examples
What Shops Do When They’re Not Working For You
Even when they’re not doing client work, agencies can’t keep creativity at bay. They need to keep their coders and technologists happy. Here are a...
Transparency And Privacy: It’s Time To Clean Up Our Acts
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jim Spanfeller, CEO at Spanfeller...
Brands want you to know they know it’s Presidents Day
Today is, of course, a holiday — a fact that many brands feel compelled to bring to our attention. Whether it was part of a...
DK & LEGO partnership driving social growth
Campaign Working with creative agency Albion London, DK launched its LEGO Minifigure Year by Year book to celebrate 35 years of the tiny human replica....
10 excellent video-embedded landing pages
As our own David Moth states in his article four useful tips of online video strategy. If you’re talking about a product that someone wants to...
Prepare For the Avalanche of Native Ad ‘Snow Falls’
Complex Media has taken its version of “Snow Fall” to brands with a piece of long-form sponsored content from Converse, introducing the sneaker company’s new shoe,...
Six examples of prankvertising: they’re big but are they clever?
LG Uploaded on September 2 2013, the LG meteor prank named Ultra Reality, has so far achieved more than 14m views on YouTube: This is...
The Bizarre World of Fashion Brands on Instagram
One would think that fashion brands, with tons of beautiful photograhs in their catalogs, would be naturally adept at Instagram. One would be wrong. It...
This Beheading Video Is Brought to You By Nissan
When you stumble across a horrifying online video of a gruesome beheading, the last thing you expect to see is ads served against it from...
CMOs Talk Big TV And Big Data At ANA’s Annual Confab
Breaking: The sizzle reel still has legs. Two thousand attendees at the Association of National Advertisers’ annual Masters of Marketing conference were treated to numerous...
Infographic: Proof That Social Media Marketing ROI is Real
A new infographic from Psoshul demonstrates in compelling fashion how 10 different companies effectively used social media marketing to boost sales and customer interest in...
Time Inc. Launches Video Partner Network with the AOL On Network, Alloy Digital, NewsLook and NDN
Time Inc. brands will produce 50% more original programming this year from new studio spaces in New York, Los Angeles and Birmingham NEW YORK – Time...
9 Examples of Brands Engaging in Social Media Banter
As brands strategize about how best to use social media to talk to consumers, they’re also increasingly talking to each other. The hope — whether...
10 Hollywood Hits Inspired By Magazine and Newspaper Articles
“Lee Daniels’ The Butler” — a bio pic about Eugene Allen, who served as White House domestic to eight presidents — hits the big screen...
5 Lackluster Brand Instagram Posts
Whether it’s begging for likes on Facebook or spouting bizarre non sequiturs on Twitter, brands are often tone-deaf when it comes to social media. They...
