15 Twitter Stats Brands Should Know
The typical Twitter user follows six brands; there were over 33,000 tweets per second during New Years in Japan; tweets with question marks get 12...
Tagged: engagement
Infographic: What Can You Really Do with That New Marketing Degree?
According to the National Center for Education Statistics, U.S. students earned 36,095 degrees in marketing between 2009 and 2010. So what is a bright, young...
Mobile App Revenues May Exceed $25 Billion in 2013
2013 will be a banner year for mobile app revenue. That’s according to the latest research and industry projections from Gartner. If the projections manifest,...
Online Gambling Not a Sure Bet in New Jersey After All
There’s been a setback for New Jersey’s attempt to become the third state in the nation to legalize online gambling. On Tuesday, New Jersey joined...
What’s trending in digital marketing in 2013
This 57-slide presentation was compiled by Peter Abraham, Exec VP EMEA & Asia at Econsultancy. In this presentation Peter looks at trends that are on...
Using emotional intelligence to optimise conversion rates
1. Think emotional Many people think they act consciously when they go shopping. However, studies have revealed that 95 percent of all purchasing decisions – online...
Standard Chartered Matches Facebook Likes to Raise Money for Charity
TBWA digital arts network has helped the bank increase its fan base from 17K to 50K fans within two months through community engagement via Facebook....
Rapp creates new experientialist role
Malaysia – Rapp Malaysia has hired Walter Teoh in the newly created role of experientialist to enhance and expand the agency’s integrated creative portfolio. Source:...
WireColumn: Content & Persuasion, the Ad Tech End-Game
Ezra Pierce is co-founder at PubSquared. Advertising is about one thing: persuasion. You put an ad in front of a person, they see it, a...
In Digital, Value is in the Eye of the Beholder
Gannett’s Steve Ahlberg, Federated Media’s John Battelle and Pubmatic’s Rich Sobel weigh in on how to balance costs and benefits. Via digiday,com
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-10-15)
P&G's Charibelle Morados on making branded content work http://t.co/nUtxd4Fs # The Path to Rich Media Enlightenment | MediaMind Creative Zone – Blog http://t.co/GIIbunKU # The...
Tracking real Social Media eng…
Tracking real Social Media engagement with IPM(nteractions per thousand fans): http://t.co/aPQJ8iLc
Adform launches their new corp…
Adform launches their new corporate identity: “Making display advertising simple, relevant, rewarding”: http://t.co/j95cwsqv @AdformInsider
Microsoft Ramps Up Google Chal…
Microsoft Ramps Up Google Challenge in $12 Billion Display-Ad Market: http://t.co/DUUVEVQ
Collective Integrates with Ado…
Collective Integrates with Adobe Audience Syndication Solution to Deliver Targeted Display Advertising: http://t.co/MKl4oGG
