Mobile Platform Vibes Launches WalletAds, Links Banner Ads To In-Store Sales
Mobile marketing platform Vibes thinks all of the fanfare around Apple Pay might bring mobile wallets into the mainstream. Thus, it rolled out a related...
Tagged: engagement ads
JWT & Changi Airport say ‘I’m Home’ to celebrate SG50
Changi Airport brings its brand values to life with ‘I’m Home’, an online campaign created by J. Walter Thompson Singapore to celebrate the company’s vision...
Whybin\TBWA rolls out ‘The only GAYTM in the village’ for Sydney Gay & Lesbian Mardi Gras
To mark ANZ’s principal partnership of the Sydney Gay and Lesbian Mardi Gras, ATMs (automated teller machines) in central Sydney will be transformed into GAYTMs....
sovrn Engages Forensiq for Additional Quality Control
Partnership with Forensiq highlights sovrn’s mission to aggressively stamp out fraud from its network of independent, professional publisher sites BOULDER, Colo. & NEW YORK –...
Havas’ Ed Mapa heads to Digital Arts Network at TBWA\SMP in Manila
TBWA\Santiago Mangada Puno has appointed Ed Mapa, Jr. to head TBWA’s Digital Arts Network (DAN) Manila, the latest office in TBWA’s global digital offering. Jimmy Santiago...
What Role Should Agencies Play In Data Management?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Game Time: Agencies Strengthen Social Efforts For Super Bowl Sunday
If you happen to have $4.5 million burning a hole in your pocket, congratulations! You can afford a 30-second Super Bowl TV spot. Of course,...
#sowhoknew: Killing creativity – the death of the copywriter?
I once read that being a Copywriter was one of the safest jobs in advertising. Why? Because it can’t be automated. At least that is...
Industry Preview 2015: Pinterest’s Vision Board: Targeting, Data And More Men
Pinterest, which just made its Promoted Pins tool generally available, will soon offer more features for its paid advertising products, said Pinterest COO Dan Faul...
TubeMogul To Dive Into Display, Among Other 2015 Plans
Video demand-side platform TubeMogul plans to offer richer viewability tools, more automation around the TV buying process and – wait for it – the ability to...
Who Is Prashant Fuloria? Yahoo Puts Flurry Exec In Charge Of All Ad Products
Yahoo has promoted Flurry executive Prashant Fuloria to head up all advertising products, the company confirmed on Friday. Fuloria’s title is SVP of Advertising Products, a job with...
Cool ideas: Pay it forward comes to retail
Next time you go to check out at a retail site, you might get the option to do a solid for the next person coming...
What Ad Tech Firms Can Take Away From CES
As we stand on the cusp of ‘the internet of things’ becoming a mass market reality, Konrad Feldman, Quantcast, CEO, writes from the floor of...
2GO Group names Y&R as AOR
2GO Group, the Philippines’ oldest, largest, and premier logistics provider, has named Y&R | LabStorePhilippines as agency of record for all its creative requirements. The...
#sowhoknew: Rapping with Snoop Dogg – CES Day 3
It’s not often you meet a cultural icon but today I had the privilege of meeting the one and only Snoop Dogg. Rapper, singer, songwriter,...
LoopMe
LoopMe is the largest mobile video DSP and Ad Network, reaching over 1 billion consumers world-wideLoopMe’s full-screen video and rich media ad formats deliver more...
