Snapchat Is Building An API; Paying For Attention
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. It’s A Snap Snapchat is building an API, unnamed sources tell Digiday’s...
Tagged: email
Windows Purging Adware Code; Beacons Beyond Adoption
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Peddle Your ‘Wares Microsoft will update its Windows PCs in 2016 to...
Email Grows Ever More Mobile; Though Desktop Rates Higher, Decline is Evident
Are you reading your email on your mobile phone or device? We wouldn’t be surprised. More and more people are. While the desktop open rate...
Brands And Agencies Support TAG’s Anti-Piracy Initiative; Instagram Advertising Optimism
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Arrgh Blocking A bunch of brands and agencies have thrown their weight...
A New Metric For Publishers; Google First Look Is In Beta
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pay Attention The Economist and Financial Times have both introduced metrics that...
Programmatic Deal Breakdown Predicted; Mobile Carrier Offers Network-Level Ad Blocking
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Parting? Expect programmatic breakups in 2016, says VivaKi’s president of global...
More Enterprises Going Mobile as 2016 Looms Large
The thirteenth Good Mobility Index Report was release this week and it shows that organizations are increasingly going mobile. Jumping out in the report from...
Twitch Competes On Bandwidth Usage; Groupon’s New CEO Is Optimistic
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. All Fun And Games “Last year the analytics firm Deepfield found that...
Turner Broadcasting Reducing Ad Time; AOL Brinks Back Alto
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. You Listening, Internet? Time Warner’s Turner Broadcasting unit says it will begin...
Facebook’s LiveRail Cans Some Ad Network Customers As It Goes Direct-To-Publisher
AdExchanger | Facebook doesn’t want umpteen degrees of separation between its LiveRail exchange and the stable of publishers who use it to monetize, and the...
It’s Getting Harder And Harder For Mobile Ad Companies To Woo Developers
AdExchanger | App developer Guy Tal isn’t interested in cold calls from mobile service providers he isn’t familiar with who want him to test...
The Future Of Pinterest; Inside Google’s Subscription Service
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pindow Shopping People are in a holding pattern when it comes to...
Some Big Exits At Millennial Media; Razorfish CEO Tom Adamski Passes Away
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Riding Off Into The Sunset (Again) Well, that didn’t take long. In...
Selligent and StrongView Join Forces to Create Leading Global Marketing Technology Company
Combined Company Will Offer Comprehensive Technology for Omnichannel and Email Marketing BRUSSELS AND REDWOOD CITY – Selligent, Europe’s rapidly growing marketing automation and data management...
Facebook Announces Ecommerce Features; Joanna O’Connell Joins MediaMath As CMO
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook’s Online Mall Facebook announced new features Monday meant to get more...
Email: The New Home Page
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Craig Kostelic,...
