AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ecommerce As Media Retailers are rushing headlong into ad tech. The fresh acquisitions of...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weak Yield Apple News is boosting traffic, but it may not actually be paying...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FCC vs. FTC The FTC filed a federal appeals case arguing a decision in...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. On The Up AppNexus raised $31 million in a round led by News Corp...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 22/09/2016
Mobile app publishers are tethered to advertising as the primary revenue stream that keeps them afloat, but one company aims to create an even more...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. In The White White Ops closed a $20 million Series B round yesterday with...
AdExchanger | Marketing platform SessionM raised $35 million in a strategic growth round led by new investor General Atlantic, with support from fellow newcomer Salesforce...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Hits Unmute Facebook is testing autoplay video ads with sound on, Mashable reported...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 06/08/2016
The media industry responded predictably to an announcement from Facebook Thursday that articles using so-called “clickbait” headline tropes will get lower billing in the social...
The post Webinar: Improve email opens, clicks, and churn–no matter the industry appeared first on Digiday. Via DigiDay
The single customer view has been on the tips of marketers’ tongues for some time now. There is a stigma that the single customer view...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pro Forma As with its Q1 2016 report in April, Yahoo’s second-quarter earnings on...
AdExchanger | Bounce Exchange, a behavioral marketing provider, has acquired B2B social media marketing startup GoChime, Bounce announced on Tuesday. Terms of the deal were...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. You Caught Me, COPPA The FTC levied a $950,000 fine against InMobi, a mobile...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Cannes-Do Surprise! Facebook announced some new products at the Cannes Lions advertising festival....
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Take Your Medicine ANA Chairman Tony Pace responded to criticism of its recent report...
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